360 View: Entertainment Services in U.S. Broadband Households analyzes trends in broadband and pay-TV adoption. It analyzes the impact of over-the-top services as well as cord-cutting and cord-shaving on pay-TV services. It presents results based on Parks Associates’ video viewing segmentation, which reveals how trends vary between differing types of consumers. Finally, the 360 View assesses consumer demand for new pay-TV features.
Publish Date: 3Q 2015
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
Brett Sappington - Senior Director of Research
David Mitchel - Research Analyst
Published by Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
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