• Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
  • Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
  • Provides adoption and purchase triggers for relevant technologies, devices and applications
  • Provides current use of relevant services by brands
  • Details the means to engage users with such services for positive behavioral changes
  • Tracks adoption of devices and services and reasons for change

Download the Table of Contents


View all slides for this report

Publish Date: 3Q 2016

Slides: 142


Authored By:
Harry Wang - Senior Director of Research
Yilan Jiang - Senior Research Manager
Katherine Li - Researcher
Kristen Hanich - Researcher
David Mitchel - Research Analyst

Published by Parks Associates
© September 2016 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

© 1998-2017 Parks Associates. All Rights Reserved.