This 360 View analyzes consumers’ adoption and usage of mobile devices, services, and apps. Mobile computing devices, from smartphones to tablets to wearables, are one of the fastest growing and most innovative marketplaces. The shift from voice to data and from desktop browsers to mobile apps has reshaped consumer consumption habits of media, information, and services.
This consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how mobile data usage will evolve between cellular data and Wi-Fi usage.
It includes consumer research on topics including:
Publish Date: 3Q 2016
Harry Wang - Senior Director of Research
Yilan Jiang - Senior Research Manager
Kristen Hanich - Researcher
Katherine Li - Researcher
David Mitchel - Research Analyst
Published by Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
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