This 360 View examines the problems consumers currently experience with smart home and other connected devices. It identifies the steps consumers take to resolve problems with their technical products and services and the impact of these problems on brand affinity. The study also examines trends in adoption of premium support services, including support subscription and extended warranties, while providing insight on consumer expectations for support services.
Publish Date: 2Q 2016
Patrice Samuels - Senior Analyst
Yilan Jiang - Senior Research Manager
Christopher Jones - Researcher
David Mitchel - Research Analyst
Katherine Li - Researcher
Published by Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
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