This 360 View examines the problems consumers currently experience with smart home and other connected devices. It identifies the steps consumers take to resolve problems with their technical products and services and the impact of these problems on brand affinity. The study also examines trends in adoption of premium support services, including support subscription and extended warranties, while providing insight on consumer expectations for support services.

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Publish Date: 2Q 2016

Slides: 120


Authored By:
Patrice Samuels - Senior Analyst
Yilan Jiang - Senior Research Manager
Christopher Jones - Researcher
David Mitchel - Research Analyst
Katherine Li - Researcher

Published by Parks Associates
© June 2016 Parks Associates | Dallas, Texas 75248

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