The landscape of connected CE devices within the household is ever-changing, affecting consumption, delivery, and user experience throughout the entire connected home. This study provides a comprehensive look at connected CE devices, including traditional devices (e.g., computers, tablets, smartphones, televisions, DVRs, Blu-ray players, game consoles, and set-top boxes) as well as emerging device categories (e.g., smart speakers with personal assistants, streaming media players, connected speakers, and VR headsets). The study assesses changes in ownership and use, brands, and the consumers that buy them.
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Publish Date: 3Q 2018
Slides: 113
Authored By:
Kristen Hanich - Research Analyst
Yilan Jiang - Director
Katherine Li - Data Analyst
Ownership, Use, and Perception of Virtual Reality
As virtual reality becomes poised for widespread adoption, players must prepare their go-to-market strategies. This study provides an analysis of current-day awareness, adoption, attitudes, expectations, and use of VR devices and content sources. It examines the most common VR platforms and use ...read more
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Streaming Device Use and Setup in the Connected Home
Consumers today have a variety of options in devices that can be used to stream content to screens within their homes, including computers, mobile devices, streaming media players, game consoles, and other connected CE platforms. This consumer research looks beyond household penetration to ...read more
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Voice-enabled Use Cases
Amazon Alexa has changed the game. As additional voice platforms like Siri and Google Assistant shift their models to the connected home industry, consumers now have the opportunity to connect with the digital world in a more seamless way than ever before. This 360 Deep Dive assesses the current ...read more
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