Blog articles from 10/2016

Data breaches that expose sensitive data of millions of customers and cost large companies millions of dollars are now pervasive in the news.  As cyber-criminals formulate new ways to attack, many companies and consumers are now more aware of the vulnerabilities involved in providing and using connected products and services. Despite the fact that cybercriminals are consistently devising new attack strategies, device manufacturers and consumers are yet to pull out all the stops...
 
Last week, half the Internet was shut down by an unprecedented hacker attack on the servers of Dyn, a major U.S. domain name server (DNS) host for media companies such as Netflix, Facebook, and Twitter.  The hackers used what is commonly referred to as a distributed denial of service (DDoS) attack. DDoS attacks basically bombard a server with so many requests it has to slow down or shut down because it can’t handle the traffic. Even with sophisticated DDoS protection software in...
 
by Brad Russell | Oct. 25, 2016
Tags: Internet of Things, privacy, security

This week, Chinese CE device and entertainment company LeEco made impressive announcements about its U.S. market entry plans. Which market? All of them. LeEco makes phones, bikes, VR headsets, and even an electric car prototype. It acquired TV manufacturer Vizio in July, and makes its own TV sets as well. It is not dipping its toe into the U.S. market with a single device type but jumping in wholesale with an entire ecosystem of devices. Recent research from Parks Associates shows...
 
by Ruby-Ren Bond | Oct. 21, 2016
Tags: Apple, connected CE, online video, OTT, smart TV, smartphone, smartphones, virtual reality
IoT devices are projected to diffuse exponentially from their current penetration by a wide variety of sources, with an estimated 50 billion connected devices by 2020. Among those sources is the home services marketplace, which totaled $319 billion in 2015 and is expected to reach $365 billion in 2018. Monetization of connected products  using new models is a significant opportunity. The value of the lead generation that IoT solutions provide to home service contractors is one...

Sony launched its much-anticipated PlayStation VR Thursday morning in a move that will likely have a drastic impact on the gaming experience. Brett Sappington , Senior Director of Research at Parks Associates, provided insight on the retail launch strategy, the impact of PlayStation VR on the market, problems to anticipate, and new games/content for the device. His comments are included below: Retail launch strategy: The launch strategy and advertising surrounding...
 
Today’s launch of Amazon’s standalone streaming music service , Amazon Music Unlimited, will definitely have an impact for the streaming music industry. Amazon announced a standard $9.99 per month price, but a $2 discount for Amazon Prime members and a $3.99 per month rate for Amazon Echo owners. The Amazon Echo offering does not include the ability to listen on alternative devices, such as smartphones, tablets, and computers. Parks Associates research indicates a...

Safety and security in the home has expanded beyond the long-term mainstays of burglar and fire alarms. There are now varied smart home devices that provide security and safety in the home  as well as convenience and peace of mind for the consumer. Key industry players are leading various sales channels for these devices, with security system providers at the forefront of that effort. Security system providers represent the sales channel for about one-third of all the safety...
The most recent issue of the  Lancet Diabetes & Endocrinology published results of a randomized clinical trial evaluating the impact of fitness tracker usage on consumers’ activity levels and health benefits. The trial, taking place in Singapore and involving 800 participants over a 12-month period from 2013 to 2014, found that fitness trackers, such as Fitbit, do not raise activity levels enough to improve health. Even when employers offer financial rewards, the outcome...
 
by Harry Wang | Oct. 5, 2016
Tags: apps, fitness apps, wearable


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