Blog articles from 08/2017

Although the use of on-demand virtual care technologies remains controversial, shifting perception has led care providers to implement or embed solutions into their current care practices. Parks Associates research shows that almost 40% of consumers are interested in communicating digitally with medical professionals via phone calls or online voice chat. As the consumer-focused transformation in healthcare broadens, more care will be delivered in non-acute settings, including in...
Dr. Ian Tong , Chief Medical Officer at Doctor On Demand, provided his insights to Parks Associates analyst team regarding growth in the connected health markets. Doctor On Demand’s mission is to improve the world’s health through compassionate care and innovation. Through live video visits, our US-trained doctors take patient history, perform an exam, and recommend a treatment plan. Prescriptions, if needed, go directly to the pharmacy of choice. While insurance isn’t required,...
 
by Parks Associates | Aug. 18, 2017
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Karsten Russell-Wood , Director of Marketing, Philips provides insights into key areas of the connected health market in the below Q&A summary with Parks Associates research team.  Karsten will be participating in Parks Associates fourth-annual Connected Health Summit: Engaging Consumers , Aug 29-31 at the Omni Hotel in San Diego. Karsten will participate on the opening session, Convergence of Medical Technology and Connected Health , at Connected Health Summit on August...
Parks Associates asked Scott Plewes , VP of User Experience at Macadamian, about his thoughts on the emerging digital health industry. Macadamian, a sponsor of the fourth-annual Connected Health Summit , is a full-service user-centered software design and development consulting firm specializing in digital and connected healthcare. Scott will be participating on the presentation panel, Healthcare UX: Designing the Best Customer Experience , at 11:15 am on Thursday, August...

Daniel Herscovici, Senior Vice President and General Manager of Xfinity Home , Comcast's total home security and home automation solution, recently provided key insights into the smart home and home security markets:  Comcast Xfinity has grown from 500K subscribers in 2015 to more than 1 million in Q2 2017 – what attributes to such significant growth? We attribute the growth of Xfinity Home to many factors including product innovation, bundle value and unique...
One of the greatest turnaround stories in the digital health space in 2017 is WeightWatchers. The iconic brand, traditionally associated with in-person weight loss meetings and beautiful TV commercials boasting celebrity testimonies, suffered badly between 2013-2015 when fitness technology vendors like Fitbit lured away its young customers and new weight loss startups leveraging digital services and lower prices chipped away its core customer base. At one point in late 2015, many pundits...

OTT video is reshaping the U.S. entertainment marketplace—Parks Associates research shows nearly two-thirds of U.S. broadband households have an OTT service, and one-third have more than one subscription. This growing trend is increasing demand on home and mobile networks as consumers spend more bandwidth streaming media on their televisions, tablets, and phones. In the infographic below, Parks Associates highlights how online video consumption is impacting broadband speeds across...
 

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