Blog articles from 09/2017

According to Parks Associates research, nearly half of consumers rank data security and privacy issues as their greatest concern about connecting devices to the Internet. Parks Associates and Alticast recently released the whitepaper, Cybersecurity: Turning Necessity into Business Opportunity , which provides an overview of current content security systems and the pain points in the transition from content security to big data security, with an emphasis on real-time threat detection...
Smart watch adoption is picking up in the United States. According to Parks Associates' most recent survey data, as of 2017 14% of U.S. broadband households own at least one smart watch. Consumer-reported purchase intention for smart watches has also more than doubled year-over-year, ahead of the holiday shopping season. 2017 is an important year for the U.S. smart watch market. Traditional fitness wearable brands Fitbit and Garmin have announced their first "true" smart...

At 10-11% adoption of smart speakers among U.S. broadband households, it’s still early days for the voice-first market. CEDIA 2017 illustrated the growing market for voice-first devices with a growing product category from companies such as Harmon Kardon, Amazon, and Josh.ai. Last week, Parks Associates hosted a panel at CEDIA called Voice Controls: Next-Gen User Interfaces with the following panelists:  Alex Capecelatro, CEO and Co-founder of Josh.ai...
The Apple Event was today, and Apple made a series of interesting announcements about its iPhone lineup. The iPhone 8 and 8 Plus were announced, and the rumored iPhone X was confirmed. These new iPhones offer more powerful processing via Apple's new A11 chip, as well as an Apple-designed GPU. This allows Apple to offer on-device machine learning and computer vision-enabled abilities which enable a number of new use cases. Apple's machine learning tech enables: Native...

In the recently published Churn and Retention of OTT Video Services , I was really surprised to see that for those under age 35, only 83% are subscribing to an OTT video service like Netflix, Hulu, or Amazon. This indicates that while many Millennials and Generation Z seem to wear their cord cutting status like a badge of pride , it isn’t something that is universal. Many Millennials and Generation Z members can live without Game or Thrones or Orange is the New Black ....
Guest post by Gary Ashton Before the Internet, if someone wanted to sell buy a home, they would hire a real estate agent, who would utilize their network of information, research houses, neighborhoods, school districts, and more, and then finally bring their findings back to the homebuyer. Now, because of big data, much of this process is obsolete, since information is more accessible than ever. The term “big data” is used to describe a compilation of data that comes...
 

Kari Hall , VP, Global Software Services at ResMed, recently spoke with Parks Associates about the future of healthcare. Kari was also a speaker at Parks Associates’ annual Connected Health Summit in San Diego, where she and speakers from 2bPrecise, Kaiser, Qualcomm, and UPMC Insurance Services spoke about the business opportunities available through precision medicine. ResMed changes lives with award-winning medical devices and cutting-edge cloud-based software applications...
Last week, Samsung announced that it will add smart features to all of its home appliance products by 2020. With this announcement, the company is doubling down on its January 2015 projection that by 2020, all its products will be connected to internet. One of the Samsung’s most popular smart appliances, the Family Hub refrigerator , has been available to consumers since May 2016, and the company recently announced their intention to position that appliance as a control hub for...


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