"Internet of Things" articles

“What will it take for smart home to reach mass market adoption?” Recently, I explored this perennial industry question at Parks Associates CONNECTIONS 2019 conference. While we regularly discuss everything from compelling use cases to value propositions, I presented a few thoughts on drivers and barriers around the notion of “building on Early Adopter cheers and overcoming Mass Market fears.” Now, if we’re thinking in terms of Geoffrey Moore’s classic...

International research firm Parks Associates announced that its 23rd-annual CONNECTIONS conference will feature the Connected Car Corner, by InstallerNet, to highlight the role of smart automotive and mobile solutions in the smart home ecosystem. New research from the firm reveals 4% of U.S. broadband households have an in-car voice assistant device, such as the Amazon Echo Auto, Roav Viva, or Muse Auto, and 9% plan to buy one in the next 12 months. Parks Associates estimates the...

Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major players such as Ford, HARMAN, Volkswagen, Audi, and more. Below are five key trends from CES that we expect to influence the market in 2019: Authentication technologies – Parks Associates research shows increasing consumer concerns around companies and hackers stealing their data...

The flood of IoT products and services at CES crossed all categories of the smart home space. However, the lineup of smart door lock offerings generated plenty of buzz on its own. According to Parks Associates research, 7% of U.S. broadband households own at least one smart door lock and purchase intentions for these devices hit 21% in Q4 2018. Further, 13% of broadband households in the U.S. are “very likely” (rating of 6-7 on a 7-point scale) to purchase one of these devices over...

Prior to Parks Associates’ 13th-annual CONNECTIONS Summit at CES , in Las Vegas, Geoff Gross, Founder and CEO, Medical Guardian shared his insights on the future of connected devices, smart home, and independent living solutions with the firm's analyst team. Geoff will be participating on the Independent Living: Serving Consumers at Home panel during the conference on Tuesday, January 8, at 4:15 PM. Panelists joining him on this session include: Steve Chazin, VP, Product...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Dan Hurwitz, Chief Revenue Officer, Penthera shared insights with the analyst team to discuss the future of the video industry. Dan will be participating on the Innovations and Gaps in Video Technologies panel on Wednesday, December 12, at 11:15 AM. Panelists joining him on this session include: Matthew Collado, Co-Founder / Chief Content Officer, Littlstar/Ara Tom Munro,...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Scott Hancock, VP Marketing, Plex shared his insights with the analyst team on future challenges facing the video industry. Scott will be participating on the Marketing and Merchandising of Video panel during the pre-conference workshop OTT Market Disruption & Capturing Audiences on Monday, December 10, at 2:45 PM. Panelists joining him on this session include: Nandhu...

Prior to Parks Associates’ 1st-annual Future of Video: O TT, Pay TV, and Digital Media conference, Nii Addy, Head of Marketing, Philo shared insights with the analyst team. Nii will be participating on the Marketing and Merchandising of Video panel during the pre-conference workshop OTT Market Disruption & Capturing Audiences on Monday, December 10, at 4:30 PM. Panelists joining him on this session include: Renato Bonomini, VP of Technical Services, ContentWise...