"Webcast" articles

35% of consumers report experiencing a data privacy or security issue in the past 12 months. Consumers need seamless security solutions that can protect any device, against any threat, anywhere. However, security and privacy solutions are typically fragmented and cumbersome, leaving consumers exposed in one or more of these areas. Consumers today have different solutions, or no protection, across laptops and mobile devices and for their children, home network, and public networks....
The recent COVID-19 pandemic will change consumer buying habits. In response to the pandemic, Parks Associates is releasing research relating to COVID-19 and its effect on consumers and businesses in an effort to provide valuable information to businesses being affected by the virus. Join the Parks Associates research team for their upcoming webcast on Thursday, March 26 at 2:00 PM CT to hear more about upcoming survey work focused on the impact of COVID-19 on consumers. Parks...
 
by Parks Associates | Mar. 25, 2020
Tags: Webcast
OTT service churn reached 35% in 2019, up from 28% in 2018. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers and less focused on simply acquiring them. Because of this, customer engagement has become a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships to drive subscriber or viewer engagement and grow their...
 
by Parks Associates | Mar. 12, 2020
Tags: online video, OTT, Webcast
In 2018, existing smart home households drove the market by expanding their adoption of devices. Households already owning at least one smart home device continued to purchase more devices, bringing the average number of devices in these households to six units compared to 3 devices in 2016. The latest trends and developments in smart home devices and services include expansion of smart technology into the home builder channel, large tech companies taking measures to increase their...
Telehealth service use and availability is expanding, driven by consumer demand and increasing avenues for reimbursement. According to Parks Associates consumer data, 59% of consumers are interested in remote care, with phone and voice chats being the most popular consultation option. The firm also finds that ~6.5 million U.S. broadband households used an online video consultation with a health care professional in lieu of a traditional office visit in a 12 month period. With younger...
In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...
On June 26, 2018, Parks Associates’ Tom Kerber, Director, IoT Strategy, hosted a webcast to discuss DERs and the smart home. Tom was joined by energy experts Richard Barone (Hawaiian Electric Company), Michael Brown (NV Energy), John Powers (Extensible Energy), and Tony Koch (Bonneville Power Administration). They discussed problems that grid operators will face with the rise of automated energy in the smart home, how to overcome these problems, how much it will cost, what kind...
 
by Parks Associates | Aug. 9, 2018
Tags: energy, Webcast
According to Parks Associates research, 76% of North American broadband households use Wi-Fi as their primary connected technology , but in the past year, 37% of U.S. broadband households report that their Wi-Fi network seems slow. If operators want to compete effectively in the connected home, they will need to add value through premium CPE and a quality consumer experience. Parks Associates and Calix will discuss emerging trends for service providers in an upcoming webcast, The...

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