"big data" articles

According to Parks Associates research, nearly half of consumers rank data security and privacy issues as their greatest concern about connecting devices to the Internet. Parks Associates and Alticast recently released the whitepaper, Cybersecurity: Turning Necessity into Business Opportunity , which provides an overview of current content security systems and the pain points in the transition from content security to big data security, with an emphasis on real-time threat detection...
We at Parks Associates work with tremendous amount of data in an attempt to understand the complex and ever-changing landscape of digital living. A sizeable share of our work involves looking ahead to where digital technologies are heading ( see our new whitepaper,  Top 10 Consumer IoT Trends in 2017 ) as we help our clients stay ahead of the curve. However, as we bid farewell to 2016, an eventful year, I stepped back and looked at some of the broader news stories outside the realm...
 
by Tejas Mehta | Dec. 28, 2016
Tags: big data, Internet of Things
Safety and security in the home has expanded beyond the long-term mainstays of burglar and fire alarms. There are now varied smart home devices that provide security and safety in the home  as well as convenience and peace of mind for the consumer. Key industry players are leading various sales channels for these devices, with security system providers at the forefront of that effort. Security system providers represent the sales channel for about one-third of all the safety...
This week in the Wall Street Journal , Brad Russell , Research Analyst at Parks Associates, provided some tips on what Yahoo users can do to protect themselves after yesterday’s news of a security breach in 2014. Brad’s recommended actions include: Be watchful for any communication from Yahoo that clarifies whether you are affected and to what degree. Immediately change your Yahoo password and any similar passwords you use for other online accounts....
 
Parks Associates research shows that 51% of U.S. broadband households find an IoT device that alerts them to smoke and fire to be highly appealing, and 41% find a device that alerts them to a water leak highly appealing. The international research firm will explore how insurance companies can leverage these smart home solutions to avoid costs, mitigate damage, and increase customer value and satisfaction during the complimentary webcast “ Insurance: Impact of IoT in the U.S....
Mining customer data from connected devices is the new Holy Grail, and CE makers that mine customer information possess more revenue potential. Today, millions of televisions and other electronic devices record thousands of data points each day, automatically delivering them to manufacturers for analysis or for sale to third parties. This is the new state of data gathering in the rapidly emerging Internet of Things (IoT), where virtually any connected device can gather and transmit...
 
by Barbara Kraus | Apr. 18, 2016
Tags: big data, connected CE, Internet of Things, security
The connected car industry is experiencing a time of tremendous growth. Parks Associates research, cited in a recent TIME article , estimates that mobile networks such as Verizon and AT&T will make nearly $1 billion each year in connected-car revenue by 2018. The increase in revenue is due to huge advancements in the connected car space. A quarter of cars on U.S. roads last year had some connectivity ability, the simplest form being a way to leverage the driver’s smartphone...
In what other universe, other than the Internet of Things, can insulin pumps and high-end automobiles be mentioned in the same thought bubble? During a recent visit to my endocrinologist, I, as usual, complained about what a pain in the kiester it was to manage an insulin pump, continuous glucose monitor and glucometer (that’s the meter you use to test your blood glucose level). Yes, it affords what Type 1s refer to as “good control,” but it is balancing act that takes time,...

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