"digital media" articles

As reported by the Wall Street Journal  Sunday and confirmed by Comcast and Charter press releases yesterday, the two cable giants have entered into an agreement to work together as they each enter the highly competitive wireless communications industry. From an operational and competitive standpoint, the partnership makes good sense. While both have extensive Wi-Fi networks, Comcast and Charter are newbies in the cellular world. Thus, any efforts to create greater...
The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...
2016 has been a significant year for virtual reality (VR) headsets. CE manufacturers have developed models for any household budget. Parks Associates finds that in Q3 2016, 3.5% of U.S. broadband households owned one or more virtual reality headsets. This might seem like a small number; however, compared to Q1 2016, this is a significant increase (2.4% in Q1 2016). As the gifting season is here, many tech news sources are putting together lists of the best VR sets from 2016. Prices...
Ahead of the CONNECTIONS Summit at CES , Parks Associates has released its predictions for the future of IoT in a new whitepaper,  Top 10 Consumer IoT Trends in 2017 . The whitepaper focuses on key industry trends that will impact various markets both in the New Year and well into the future. This new whitepaper is free to download and covers major markets across the Internet of Things, including smart home, healthcare, digital media, connected cars, wearables, and...
According to Parks Associates research, 63% of U.S. broadband households are not familiar or know nothing about virtual reality (VR), leaving a wide opportunity for industry players to educate and market these new products and services. Currently, only 3.5% of U.S. broadband households, or roughly 3.4 million households, own a VR headset. However, a new market snapshot by Parks Associates shows experience is key for wider adoption VR headsets. Consumer Strategies and Use Cases for...
Today’s launch of Amazon’s standalone streaming music service , Amazon Music Unlimited, will definitely have an impact for the streaming music industry. Amazon announced a standard $9.99 per month price, but a $2 discount for Amazon Prime members and a $3.99 per month rate for Amazon Echo owners. The Amazon Echo offering does not include the ability to listen on alternative devices, such as smartphones, tablets, and computers. Parks Associates research indicates a...
On Tuesday, August 16, at Intel’s Developer Forum, Intel CEO Brian Krzanich unveiled Intel’s vision for the future of VR technology: Project Alloy . The “all-in-one” VR headset makes several tantalizing promises: 1) It will be a standalone VR solution, meaning it won’t require owning a powerful, expensive supercomputer. 2) It won’t have any cords or tethers to an external device, leaving the user free to move around without worrying about tripping or...
Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several reasons the Rio Olympics broadcasts are not resonating quite as highly with viewers: Broadcast Delays – As has been the case in previous years, NBC delays some of its most popular events for primetime broadcast. This leads to the possibility of event results hitting the press...

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