"home safety" articles

Video doorbells entered the market in 2012 as a new form of networked video product (IP connected camera) from a couple of startups that went on to become major brands while also being emulated by a variety of manufacturers. By 2016, approximately 1.5 million video doorbells had been sold as the product began a dramatic uptick in consumer awareness and purchasing. By the end of 2019, 11-12 million video doorbells had been sold. Video doorbells were first positioned as security...
 
by Brad Russell | Oct. 14, 2020
Tags: home safety, security, smart home
Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home products. Parks Associates Research Director, Brad Russell, gives us insight on what this means for the industry. What does Google’s investment mean for the home security market? Google’s investment demonstrates clear bullishness for both sides of the home security...
 
by Brad Russell | Aug. 4, 2020
Tags: Google, home safety, security
Security industry watchers have anxiously awaited Q1 earnings calls to see how market leaders fared as a robust start to 2020 hit COVID-19 headwinds in March. A strong 2019 resulted in 31-32% of US broadband households owning a working security system, up a substantial 5% points over 2018. Eight-eight percent of security system owners have professional monitoring, according to a Q4 2019 Parks Associates study. The view from the top, thus far, is that the residential security...
The residential security industry has made significant efforts to expand the market beyond the roughly 30% of broadband households that have a security system. The entrance of tech giants and MSOs raises awareness of security solutions; new business models emerged as a result of changing consumer preferences; and technology advancements such as video analytics, audio analytics, and voice control are improving the user experience. As a result, the security industry is finally able to reap...
 
by Dina Abdelrazik | Apr. 9, 2020
Tags: coronavirus, COVID-19, home safety, security
Home services providers of all types have rapidly adapted to COVID 19 limitations and challenges in a variety of ways. These adaptations have short-term, mid-term, and long-term implications for how companies and consumers will think about and plan for delivery of services in the future. In the short term, service providers have adopted a variety of strategies to keep employees and consumers safe, served, and informed: Some, such as Comcast Xfinity Home, have suspended...
Lisa Spencer , Global Head of Marketing,  Irdeto ,   gave her insights on privacy and security prior to the Parks Associates’  CONNECTIONS Summit at CES. Lisa will participate on the expert   panel  Privacy and Security: Protecting Consumers  on Tuesday, January 7, 2020 at 10 :00 am .  Panelists who will join her on this session include: Marcio Avillez , SVP of Business Development, CUJO AI Anurag Gupta ,...
 
The breadth of connected products in consumers’ lives continues to expand year-over-year. Households with smart home devices now have an average of six smart home devices , and ownership of any connected device (10.5 per household) continues to increase each year. Market players are now looking beyond established smart home devices like smart thermostats and networked cameras to add new and emerging products to their smart home offerings. Products like smart water leak detectors,...
 
by Chris O’Dell | Nov. 27, 2019
Tags: home safety, insurance, Internet of Things, smart home
In 2018, existing smart home households drove the market by expanding their adoption of devices. Households already owning at least one smart home device continued to purchase more devices, bringing the average number of devices in these households to six units compared to 3 devices in 2016. The latest trends and developments in smart home devices and services include expansion of smart technology into the home builder channel, large tech companies taking measures to increase their...

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