"online video" articles

The video streaming market is super dynamic with all sorts of factors to consider. Check out some of Parks Associates' highlights from our research on the State of the OTT Market. Thank you for your great support of our research work! We welcome all comments and questions. We hope to see you at Future of Video soon! Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media , December 12-14 at the Marina del Rey Marriott, features industry leaders from...

23% of US households subscribe to nine or more OTT subscriptions Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions. Parks Associates notes that the Top 10 US Subscription...

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...

The OTT video market is maturing, as services adapt to a consumer base that is more intentional and more focused on value and simplicity. From 2021 to early 2022, the OTT video market showed signs of maturation, a contrast to the rapid growth and adoption shown over 2020. Subscription growth slowed as consumers faced a glut of service choices and inflationary pressures become more intentional in their subscription choices. The market is in the midst of change to adapt to these...

The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more such services tripled from 2019 (7%) to 2020 (22%), and more than doubled again in 2021 (46%) before slowing in 2022 (50%). This saturation is partially due to the rise of new, strong competitors such as HBO Max and Disney+ at the upper end of the market. In addition, the growth in...

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion .  Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all postseason games, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered.   Prior to the 2020 OTT...

The use of streaming video services continues to rise, and viewers expect to be able to access content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem. Nearly 72% of US broadband households own at least one streaming video product that is connected to the internet. Over the last few years, ownership of smart TVs has risen, while ownership of...

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media  December 12–14 in Marina del Rey, CA. Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.  During the pre-show workshop, OTT Market & New Era of Video Consumption , on Monday, December 12, Parks...