"pay TV" articles

Are you interested in learning more about the rapidly evolving OTT video market in the United States? If so, then you won't want to miss the upcoming online webinar event hosted by Parks Associates, "OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape," on Wednesday, April 5th, 2023 at 10:30 AM CT.   Join us with Elizabeth Parks , President & CMO, of Parks Associates , and Jennifer Kent , Vice President of Research, Parks...

Parks Associates 2022 consumer survey research finds 40% of consumers in US internet households share credentials or use shared credentials from others—this is up from just 27% in 2019.  Households classified as account sharers spend most of their time watching SVOD services, but also use transactional services and watch free content more than those who do not share. These people appear to be more price sensitive, defaulting to free and shared SVOD services for most of their...

Download  Parks Associates’ complimentary whitepaper, “Personalized Virtual Channels: Maximizing FAST Content,” in collaboration with Quickplay. This whitepaper highlights personalization's engagement and monetization potential for FAST (free ad-supported television) video services. It examines the drivers and uses cases for combining data, analytics, personalization, and virtual streaming channels to create personalized hybrid virtual channels for FAST services. ...

Parks Associates team was at CES 2023 and research analyst, Sarah Lee, reports back with industry insights and takeaways.  Sarah joined Parks Associates as a Research Analyst on the Entertainment side and covers topics such as OTT and consumer electronics. Sarah earned her Ph.D. in Experimental Psychology from The University of Texas at Arlington. She also earned an MS in General Experimental Psychology from Murray State University and a BS in Psychology from Xavier...

Parks Associates research finds that since 2016, the average number of connected devices has almost doubled - rising from 9 per household in 2016 to 16 per household in 2022. These devices comprise a mix of smart health, smart home, and computing and entertainment products. Products are located in many areas of the home, with many smart home products such as IP cameras deployed to the edge of the network and smart TVs occupying multiple rooms of the household. The return of the home...

Register now for the upcoming complimentary webinar “Managed Services with Exceptional Experiences: How Broadband Providers Win,” in collaboration with Calix on Tuesday, January 24 at 1:00 PM CT. This webinar discusses key trends impacting the 2023 roadmaps for broadband service providers (BSPs), new managed services BSPs can deploy to enhance and differentiate the subscriber experience, and recommended resources to avoid missteps. Speakers will discuss...

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media , December 12-14 in LA at the Marina Del Ray Marriot. The in-person conference features the panel session, "Sports Media Rights: Deep Pockets and Big Money," which examines the shift of sports media rights to streaming services and its influence on traditional broadcast television. Ahead of the session, panel...

  Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media companies weren’t revealed.   Roku feels it has a lot of leverage to negotiate favorable terms from ad-supported streaming services: The company is tied with Amazon’s Fire TV platform for market dominance in the United States. Collectively, Roku and Amazon Fire...