"personalization" articles

Home builders are traditionally risk averse when it comes to adding new technologies in their homes. However, home builders can be an effective channel to introduce smart home products and services to a broad range of customers, including those that are not traditionally tech enthusiasts. Builders across the country convened in Irving last week for Builder Connections, hosted by Hanley Wood, to hear insights on consumer demand for smart home products and services and trends impacting...
The recent rise of insurtechs has spurred modernization in the fundamentals of insurance, including policy creation, underwriting, and claims management. Insurtechs, such as Hippo and Lemonade, have implemented AI and data analytics to provide quick and accurate quotes to their customers while also decreasing their own operating costs. Such innovation has disrupted the traditional insurance industry and has helped alter underlying business models of legacy companies, forcing them to...
According to Parks Associates research, 28% of US broadband households now own at least one smart home device, and device-owning households own an average of six devices in their home. A newly published Parks Associates report, Race to Control the Smart Home Ecosystem: Attracting Partners , states that as device adoption continues to increase each year, smart home platforms will help establish order out of the chaos that comes from the steady influx of connected devices in...
Last week at the Consumer Electronics Show (2019) in Las Vegas, the latest innovations and trends in the automotive market were on showcase. The event featured new product announcements from major players such as Ford, HARMAN, Volkswagen, Audi, and more. Below are five key trends from CES that we expect to influence the market in 2019: Authentication technologies – Parks Associates research shows increasing consumer concerns around companies and hackers stealing their data...
Prior to Parks Associates’ 13th-annual CONNECTIONS Summit at CES , in Las Vegas, Geoff Gross, Founder and CEO, Medical Guardian shared his insights on the future of connected devices, smart home, and independent living solutions with the firm's analyst team. Geoff will be participating on the Independent Living: Serving Consumers at Home panel during the conference on Tuesday, January 8, at 4:15 PM. Panelists joining him on this session include: Steve Chazin, VP, Product...
Prior to Parks Associates’ 13th-annual CONNECTIONS Summit at CES , in Las Vegas, Chris Gibbons, Founder and CEO, The Greystone Group, Inc. shared his insights on the future of connected devices, smart home, and independent living solutions with the firm's analyst team. Chris will be participating on the Independent Living: Serving Consumers at Home panel during the conference on Tuesday, January 8, at 4:15 PM. Panelists joining him on this session include: Steve Chazin,...
According to Parks Associates research, the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Further, more than one-fourth of U.S. broadband households strongly agree that it’s impossible to keep their personal data away from unauthorized users. Security and privacy concerns are clearly becoming top of mind for many connected consumers. As the number of...
AT&T has ambitions on transforming from a wireless and broadband provider to a “modern media company” and recently made a number of acquisitions towards this objective: The $84 billion buy of Time Warner gives them a wide array of content and strong portfolio of household names. Key among these are HBO with its 130 million subscribers and TNT, which is standard on most pay-TV bundles. The giant increased its content and digital advertising capabilities with the...
 
by Craig Leslie | Aug. 24, 2018
Tags: operator, pay TV, personalization

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