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Parks Associates is a market research and consulting firm
focused on all product and service segments that are "digital" or
provide connectivity within the home.
Expertise
We study home networks, digital
entertainment, consumer electronics, broadband and Internet
services, wireless connectivity, and home systems.
Goal
"Parks Associates provides competitor,
technology, and consumer research of superior quality and insight
to help our clients deliver products and services that improve the
quality of lives for their customers."
History
Founded in 1986, Parks Associates creates research capital for
companies ranging from Fortune 500 to small start-ups through
market reports, multiclient studies, consumer research, workshops,
and custom-tailored client solutions. Internship
Opportunities
Parks Associates is seeking part-time/full-time interns.
Interns will play a key role in Parks Associates’ research team
collecting/analyzing market data and writing profiles of
competitive players, products, and services.
More Information
Biographies of Parks Associates People
Parks Associates'
Analyst Blog |
Primary & Industry Research
Parks Associates sells market research reports and industry
analysis regarding advanced residential products and consumer
perceptions about these products and services. Research is
conducted through interviews, secondary research,
quantitative and qualitative consumer research, focus groups, and
trend analysis.
Learn moreEvents
We produce events that host over 750+ industry executives each
year. We strive to create interactive forums that allow
people to network, learn, and build partnerships. Each year
Parks Associates produces
CONNECTIONS™ and hosts multiple
workshops and
Webcasts.
Consulting
Parks Associates
includes consulting time with all members in our client service
program. We also offer consulting time with each report
purchase for a minimal fee.
The Foundation of our Work
Primary Consumer Research is the foundation of our work, informing our
market forecasts, industry analysis, and profiles on emerging
technologies.
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ABOUT PARKS
ASSOCIATES