Thursday, August 31, 2017

Calling all fitness freaks: Samsung's new wearables want you

While Apple and Samsung still talk up the fashion aspects of their devices, they've now shifted to emphasize something else even more: health and fitness. People may want their smartwatches to look good, but they want their wearables to help them get in shape too.

"The wearables landscape is evolving to a place where health and fitness is now the No. 1 purchase driver," David Ng, senior manager of product marketing at Samsung North America, said during a briefing with reporters ahead of the company's event at the IFA electronics show in Berlin. He cited a report from Parks Associates that said 92 percent of smartwatch owners use their devices for fitness tracking.

From the article "Calling all fitness freaks: Samsung's new wearables want you" by Shara Tibken.

Next: Apple edges deeper into Hollywood with 4K-enabled Apple TV
Previous: Uber turnaround? Dara Khosrowshahi seems up to the task

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2017 Parks Associates. All Rights Reserved.