Tuesday, November 07, 2017

More than 40% of U.S. broadband households plan to buy a smart home device in next 12 months

CONNECTIONS™ Summit at CES® sessions feature executives from Google, Intel, ADT, Comcast, Samsung, and more IoT leaders

Parks Associates today announced new research showing 41% of U.S. broadband households plan to purchase a smart home product in the next 12 months, including 27% with high purchase intentions. The most popular devices include smart smoke/CO detectors, thermostats, and lightbulbs. The international research firm, which predicts U.S. broadband households will buy almost 55 million smart home devices in 2020, hosts the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas.

CONNECTIONS™ Summit features multiple sessions on the smart home to examine mass-market business strategies, partnership opportunities, the impact of voice on the user experience, and advances in AI and data analytics. CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Home, Brilliant, Carrier, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, Plasmatic Technologies, ROC-Connect, and Zigbee Alliance.

Interest in Water, Fire, and Anti-theft Products with Detection/ Prevention Features | Parks Associates

“Consumer intentions to buy smart home products are strong, but there are multiple steps the industry can take to turn these intentions to reality,” said Elizabeth Parks, EVP, Parks Associates. “At CONNECTIONS™ Summit, we will discuss strategies to educate consumers, reduce price sensitivity, and enable new use cases regarding smart home products, including innovations that will reduce costs and enhance value propositions in new platforms.”

Confirmed Speakers:

2017 Panelists


A&D Medical
Terry Duesterhoeft, President and CEO

Alarm.com
Lainie Muller, Director, Wellness

American Family Ventures
Dan Reed, Managing Director

Arrayent Inc.
William Oget, VP Engineering

Audio Analytic
Chris Mitchell, Founder & CEO

Care Angel
Wolf Shlagman, CEO, Founder & Chief Angel

Carrier
Matthew Pine, Vice President, Marketing

Cirrent
Rob Conant, CEO

Comcast
Daniel Herscovici, SVP & GM, Xfinity Home

Dixons Carphone
Dave Ward, Head of New Technology, Innovation & Connected Home

eQ-3 AG
Bernd Grohmann, Executive Vice President and CTO

Ericsson
Pierre Fitzgerald, Global Energy & Utilities Industry Lead

EVRYTHNG, Inc.
Curt Schacker, SVP, Smart Home

F-Secure Corporation
Kristian Järnefelt, EVP Consumer Security

Galaxywind Network Systems Co., Ltd.
Chester Chen, Director of International Market

General Motors
Nick Pudar, Director GM Strategic Initiatives

Greenwave Systems
Jim Hunter, Chief Scientist and Technology Evangelist

Icontrol Networks
Letha McLaren, Chief Marketing Officer

Independa
Kian Saneii, Founder and CEO

Nest Labs
François Girodolle, Head of European Developer Relations

NXP Semiconductors
Asit Goel, SVP and GM, Secure Monitoring & Control / Internet of Things

OnProcess Technology
Karen Kosh, Vice President, Broadband and Mobility Business

Philips
Liat Ben-Zur, Senior Vice-President and Digital Technology Leader

Qualcomm
Joseph Bousaba, Vice President, Smart Home & Consumer Businesses

ROC-Connect
Kevin Meagher, SVP Business Development

Samsung Electronics America
Bill Lee, Vice President of Smart Home Product Marketing

Sears Holdings Corporation
Chris McGugan, General Manager, Innovation and Kenmore

Support.com
Chris Koverman, VP of Product & Engineering

Sutherland Global Services
Ratul Sengupta, Vice President, Client Engagement

Target
Gene Han, Vice President- Consumer IoT, Head of SF Innovation Office

Thread Group
Grant Erickson, President

TROVE
Isaias Sudit, Founder

Vivint Smart Home
Alex Dunn, President

Vodafone
Erik Kling, Vice President, IoT New Business Development

Whisker Labs
Bob Marshall, CEO

Parks Associates Analysts / Moderators


Tom Kerber, Director, IoT Strategy, Parks Associates

Brad Russell, Research Analyst, Parks Associates

Patrice Samuels, Research Analyst, Parks Associates

Stuart Sikes, President, Parks Associates

Harry Wang, Director, Health and Mobile Product Research, Parks Associates

Additional Parks Associates research:

  • 60% of U.S. broadband households with insurance are interested in a smart home product that can detect, notify, or prevent damage or loss from water or fire or theft.
  • Approximately 75% of U.S. broadband households with insurance who are interested in purchasing a smart product are willing to let the devices automatically communicate with insurance companies.
  • More than one-third of consumers in the market for a smart home device would find a recommendation from an insurance company “very important.”
  • The security industry is the largest channel for smart home systems and a strong channel for numerous smart product categories, including door locks and networked video cameras.

CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes six executive sessions, two special presentations, and a networking reception, sponsored by Homematic IP, on January 9, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at Julia.homier@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2018 CONNECTIONS™ Summit features panels examining successful consumer-focused strategies in designing and deploying IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2018 CONNECTIONS™ Summit will take place January 9 during CES in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

Next: U.S. broadband households will buy almost 55 million smart home devices in 2020
Previous: Nearly 40% of smart light bulb owners use Amazon Echo or Google Home to control their devices

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2017 Parks Associates. All Rights Reserved.