Consumers Slow to Embrace Cloud Services for Digital Media

by Parks Associates | May. 17, 2012

22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy.

Parks Associates and industry leaders will explore business models, profit strategies, and consumer interest for cloud services, storage, and computing at CONNECTIONS™ at TIA 2012, June 5-7, in Dallas, Texas. Cloud sessions feature executives from Catch Media, CSG Media, F-Secure, IBM, MediaNaviCo, Omnifone, Primadesk, and SugarSync.

Roughly one-quarter of U.S. broadband households are interested in the 'cloud copy' concept, but for now, consumers in general are unwilling to pay a premium for cloud offerings, indicating a market still in its early stages. Many companies are experimenting with business models around the personal cloud to find the path to profitability. At CONNECTIONS™, Parks Associates analysts along with industry leader executives will examine the lessons learned today that will allow tomorrow’s personal cloud services to quickly become profitable and sustainable.

Next: CONNECTIONS™ at TIA 2012 Welcomes Verizon to Present on TV Everywhere and the Connected Home
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