Monday, December 13, 2010

MEDIA ALERT: Parks Associates presents new “Global Consumer Research on Femtocells” at Femtocells Americas 2010

Study shows over 50% of U.S. broadband households find femtocells appealing

Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will present key findings from a recently completed global study on femtocells on behalf of Femto Forum at the Femtocells Americas 2010 Conference on Tuesday, December 14th, in Miami, Florida.

"Femtocells can have a major impact on consumer satisfaction and loyalty," Wang said. "Among U.S. consumers likely to change operators in the next 12 months, 44% were very likely to reconsider if their current operator offered a femtocell."

The new research from Parks Associates reveals over 50% of U.S. broadband households find femtocells appealing. The primary driver for femtocell interest is improved in-home coverage. Important secondary drivers include increased mobile handset battery life, faster mobile broadband, advanced femtocell services, and home-zone calling tariffs.

What: “Global Consumer Research on Femtocells”

Featuring Harry Wang, Director, Health & Mobile Product Research, Parks Associates

When: Tuesday, December 14th at 9:50 a.m.

Where: Intercontinental, Miami
Chopin Ballroom
100 Chopin Plaza, Miami, FL 33131

Press Registration: Please contact Andrew Bateman to request a press pass for this event:, +44 1225 723349.

Interview: To request an interview or additional information, contact Holly Sprague at or +1.720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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