Tuesday, December 04, 2018

Over 80% of smart TVs are connected to the Internet, increasing 32% over last five years

Inaugural conference on OTT, pay TV, and digital media addresses future opportunities in the video market space

Parks Associates research shows consumers are steadily adding connected entertainment devices to their households and using their smart features—83% of smart TV owners connect their device to the internet, up from 70% in 2014. Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while smart TV ownership has increased from 34% to 53% during the same time period.

“More connected devices open more opportunities for streaming and OTT services in the home, prompting more service announcements such as AT&T’s plans to offer a tiered video streaming service,” said Elizabeth Parks, SVP, Parks Associates. “At Future of Video, we will examine consumer demand and expectations for these services as major content and service providers prepare to launch services in 2019.”

Smart TV Adoption and Connection Rates | Parks Associates

Parks Associates will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at the inaugural Future of Video: OTT, Pay TV, and Digital Media, December 10-12, in Marina del Rey, California. Two key sessions, “Distribution Opportunities and Challenges for Content Producers" and “Future Video Services: How VOD, Linear, OTT, and Pay TV Come Together,” will address challenges that exist for stakeholders in video content as they search for the best opportunities to distribute their content.

Speakers:

  • Jon Cody, CEO/Founder, TV4 Entertainment
  • Ryan Curry, Head, Tech and Innovation, Combs Enterprises
  • Scott Ehrlich, VP, Emerging Platform Content, Sinclair Broadcast Group
  • Thomas Elam, VP, GM, Service Provider Business, TiVo Corporation
  • Joel Fineman, Director, Publisher Development, Premion
  • Bruce Littman, EVP, Content Distribution, One America News Network / AWE
  • Gary Schanman, SVP, Video Products, Charter
  • Anthony Smith-Chaigneau, Sr. Director Product Marketing, NAGRA
  • Stephen Strong, VP, Strategic Partnerships, News
  • Don Wilcox, Vice President, Multiplatform Marketing & Content, PBS
     

“The internet is disrupting the pay television and original video production businesses in every corner of the globe, right before our very eyes,” said Jon Cody, CEO/Founder, TV4 Entertainment. “As a rising global leader in television’s new world order, TV4 Entertainment is proud to participate in, and lend our unique perspective to, Parks Associates’ first Future of Video conference.”

“Slow is smooth, smooth is fast,” said Ryan Curry, Head, Tech and Innovation, Combs Enterprises.

“The video landscape is changing fast – everyone in the industry is reevaluating their strategy and market approach,” said Thomas Elam, VP, GM, Service Provider Business, TiVo Corporation. “I look forward to sharing TiVo’s perspective on those changes and discussing strategy with other thought leaders in the industry.”

“Users’ appetite for content and their pattern of consumption have only increased as video has become more portable and tailored,” said Joel Fineman, Director, Publisher Development, Premion. “Driven by Netflix’s user experience, viewers are demanding more of incumbent media leaders. There is no better time for this crucial dialogue, and Parks Associates, armed with invaluable research, is one of the best parties to lead it.”

“We are excited to participate in this conference. We know that Live programming, especially Live News and Sports will always remain a primary driver of content on all platforms,” said Bruce Littman, EVP, Content Distribution, One America News Network / AWE.

“The rise of direct-to-consumer offerings and the blurring of lines between pay-TV and OTT are leading to increased fragmentation in the viewing experience, where consumers are having to face complex self-curating systems,” said Anthony Smith-Chaigneau, Sr. Director Product Marketing, NAGRA. “To address this, service providers must become ‘smartly digital’ – by embracing cloudification, actively claiming the aggregation role, and leveraging data-driven principles to define and evolve their consumer propositions.”

Sponsors for Future of Video include MediaKind, TiVo, Swrve, Hallmark Movies Now, Massive, Vudu, NAGRA, Premion, and Penthera.

Future of Video will provide insights on viewer behaviors and preferences and the challenges for the video industry in meeting the expectations of today’s connected consumers. Sessions will highlight in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services.

To request data or an interview, contact Julia Homier, julia.homier@parksassociates.com, 972-996-0214.

About Future of Video: OTT, Pay TV, and Digital Media

Parks Associates’ inaugural entertainment event Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. For over twenty years, Parks Associates has been studying the connected CE and video industries, tracking the rise of OTT services, growth rates for broadband video services, device ownership, and consumer perceptions and adoption of new video services.

The inaugural Future of Video takes place December 10-12 at the Marina del Rey Marriott in Marina del Rey, California. For more information, visit www.futureofvideo.us.

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