Insights from GE Lighting - Increasing Consumer Engagement

by Parks Associates | Feb. 11, 2020

Paul Williams, General Manager of Product Management and Growth for GE Lighting, shared his thoughts on strategies for increasing consumer engagement ahead of the eleventh annual Smart Energy Summit. He will be participating in the Energy Management Platforms: Adding Value session along with:

Shawn Barry, VP Strategic Sales,
Roger Gregory, VP, Product, Ezlo Innovation
Adam Justice, Founder and CEO, ConnectSense
Christopher Keefe, Director - Product Management, Schneider Electric
Håkan Ludvigson, CEO & Founder, Eliq

This session addresses the platforms that add value through the user experience and available data analytics and will be held on Tuesday, February 18, at 1:00 PM.

What are strategies to increase consumer engagement?

Today, it’s important to engage the smart home consumer through an experience that is simple. GE Lighting is on a quest to simplify the process of adding smart features to the home that bring efficiency, comfort and peace of mind to the lives of consumers.

Everything in the C by GE portfolio of smart home products works together for easy setup, management and expansion, making whole-home automation enjoyable for consumers.

In addition to easy setup and installation, GE Lighting wants consumers to also enjoy a simple to shop experience so we’re offering consumers an enhanced purchase experience in the lighting aisles of their favorite stores and online, with smart home starter packs and whole-home ecosystem bundles.

For more information on the upcoming Smart Energy Summit, visit

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