Tuesday, October 05, 2010

MEDIA ALERT: Parks Associates analyzes impact of local and national economies on game development at GDC

Special Session Sponsored by Canadian Consulate General Dallas on Thursday, October 7

Parks Associates’ analyst Pietro Macchiarella will moderate a special session, “How economic context affects game development from start-up to grown-up companies,” hosted on Thursday, October 7, at the Game Developers Conference Online (GDC).

The one-hour session is sponsored by Canada at GDC, The Department of Foreign Affairs and International Trade Canada and represented by the Canadian Consulate General Dallas. Mr. Macchiarella will present findings from Parks Associates’ consumer research and offer analysis on business strategies for the interactive entertainment industry.

“Currently 20 million players worldwide subscribe to traditional, subscription-based MMORPG, but in China and South Korea, the majority of gaming revenue comes from free-to-play games,” Macchiarella said. “In this special GDC session, we will discuss the influence of local and national economic factors in shaping successful business and distribution strategies for large and small companies.”

Other topics of discussion include the following:

  • Laws and taxation and their effects on the interactive entertainment industry
  • Comparison of Europe and North America
  • Access to venture capital
  • Education systems and quality of talent available

What: “How economic context affects game development from start-up to grown-up companies”

Frédérick Brassard, President, 3Pod
Nils Holger Henning, Chief Communications Officer, Bigpoint
Dean Morrison, Advisor, Entertainment & Media Practice, PricewaterhouseCoopers, LLP—Toronto
Brian Wong, Founder, Kiip

Pietro Macchiarella, Research Analyst, Parks Associates

When: Thursday, October 7th, 11 a.m. - 12 p.m.

Where: Austin Convention Center, Room 8AB
500 East Cesar Chavez Street, Austin, TX 78701

Interview: To request more info, contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.

About the Canadian Consulate General Dallas: Canada has a global network of investment and trade professionals present in more than 150 cities worldwide. This network of trade commissioners offers pathfinding for key contacts engaged in supporting strategic alliances and direct investment in Canada; referrals to support professionals, and private-sector industry associations; facilitation of site visits; information on Canada’s advantageous R&D tax credit system; and guidance on financial and non-financial incentives specific to the interactive and electronic entertainment industry.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.


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