Tuesday, February 15, 2011

Parks Associates reports almost 50% of U.S. mobile phone users pay for Internet; global data revenues to reach $500 billion by 2015

Verizon NFL Mobile, Sprint Navigator, and Vodafone’s MusicStation among popular mobile content services

Almost 50% of U.S. mobile phone users pay for mobile Internet access, and the popularity of mobile data services will continue to grow revenues for carriers, according to international research firm Parks Associates. Percentages of paying consumers are even higher for smartphone owners: 95% pay for SMS, 92% pay for Internet access, 83% pay for mobile email, 63% pay for mobile navigation, and 43% pay for mobile video.

In Mobile Data: Analysis and Forecasts, Parks Associates analysts forecast mobile data services, including messaging, Internet, apps, entertainment services, and machine-to-machine (M2M), will generate $500 billion in global revenues for mobile carriers in 2015, up from $204 billion in 2010.

"Popular mobile content services include Verizon NFL Mobile, Sprint Navigator, China Mobile’s mobile newspaper service, and Vodafone’s MusicStation service," said Harry Wang, director, mobile research, Parks Associates. "Carriers will derive most data revenues from access services, and content services, including mobile music, videos, games, ringtones, apps, and navigation, will supplement mobile access data services."

Growth in Mobile Data Revenues

Global mobile carriers are poised to take advantage of consumers’ strong appetite for communications, information, and entertainment content on their mobile devices, but they must adapt to maximize these revenues in this hypercompetitive market. Wang advises carriers to build a more flexible service infrastructure to prepare for the avalanche of new mobile data services and associated business models.

"Carriers must compete with their traditional peers as well as content owners, developers, and distributors, who can circumvent a carrier's ecosystem to offer content or services through app stores or on the mobile Internet," Wang said. “The old walled garden is porous due to disruptive forces such as Apple’s integrated business model. To stay relevant and dominant, carriers must focus on making their networks the most attractive option for content delivery and distribution.”

For more information on Mobile Data: Analysis and Forecasts, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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