Thursday, April 12, 2018

AV integrators have unique opportunity to offer personalized, connected entertainment services as innovative technologies reach the consumer market

New whitepaper addresses AV experience for commercial, residential, hospitality, entertainment, mobile, or other public environments

Parks Associates today released a new whitepaper, Integrated Life: AV Convergence in Life, Work, and Play, which reveals two-thirds of U.S. broadband households have at least one connected entertainment device and nearly 70% of U.S. broadband households subscribe to at least one OTT (over-the-top) service. The whitepaper, sponsored by AVIXA™, examines how the demand for AV experiences anytime, anywhere offers expansion opportunities for AV solution providers in commercial, residential, hospitality, entertainment, mobile, or other public environments.

“As connectivity among different devices increases, consumers expect to wed their personal technology with experiences outside the home, at the workplace, and with professional AV solutions,” said Brad Russell, Research Director, Connected Home, Parks Associates. “Using their strong skills, pro-AV integrators can expand the breadth of their business to include residential applications such as smart energy and lighting, smart security and home automation, and smart safety devices.”

Numbers of Connected Home Video Entertainment Devices | Parks Associates

The whitepaper explains this technology convergence, calls out challenges and smart tech advances, explores the integrators’ role, and shares new opportunities for professional AV.  

“Integrators must account for a complex range of business requirements when considering the use of emerging technologies in pro AV solutions,” said Sean Wargo, Senior Director of Market Intelligence, AVIXA. “Virtual and augmented reality (VR/AR), voice interaction, artificial intelligence (AI), machine learning, and data analytics are just some of the examples. Though these technologies provide immersive and enriched experiences as well as simplified control, they carry usability, security, reliability, and resource challenges with them. All of this creates a need to tread carefully while building capabilities in these areas.”

“In this era of integrated life, pro-AV integrators are uniquely positioned to master emerging technologies in one sphere and apply them to others. Integrators often have to account for multiple roles when working with end users, interacting with them as consumers as well as employees and collaborators,” Russell said. “This unique position gives integrators a prime opportunity to build new business around a service-oriented, knowledge-based offering that bridges the gap between home and work.”

To download this whitepaper, visit

Parks Associates and AVIXA are hosting a complimentary webcast on Tuesday, April 17, “Enabling the Integrated Life, Enhancing the AV Experience,”which explores the new opportunities for AV solution providers. To register, go to

AVIXA will host Integrated Life Day, with sessions produced and moderated by Parks Associates, on June 5 in Las Vegas during InfoComm. Sessions:

  • Integrated Life: How the Enterprise and Connected Home Are Converging
  • Simplifying the AV Experience: User Interface Innovations
  • Delivering Value by Safeguarding Security and Privacy
  • Enabling the Integrated Life: Interoperability, System Design, and Managed Services
  • Artificial Intelligence, Virtual Reality, and Voice: The Impact of Innovative Technologies
  • How Sensors, Automation, and Big Data Create Personalized Experiences
  • Understanding Consumers’ Expectations and Why They Buy “Smart” Devices
  • Changing Consumer Habits and the Effect on Technology Experiences in Hospitality and Entertainment

For more information about the event, visit

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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