Thursday, June 20, 2019

LPWAN technologies emerging in smart home, health monitoring, pet/asset tracking, and other IoT use cases

Industry report highlights the opportunities in healthcare, smart home, and connected cars for LPWAN

A new research report from Parks Associates finds the combination of low power, wide range, and other interesting features makes LPWAN (low-power wide-area networks) an ideal solution for consumer IoT applications. Opportunities for LPWAN in the Consumer IoT analyzes leading LPWAN technologies and their consumer use cases for healthcare wearables, smart home, asset/pet tracking, and connected car.

“There are multiple business cases where LPWAN can fit and improve the consumer experience or the provider’s bottom line,” said Elizabeth Parks, President, Parks Associates. “Most LPWAN deployments so far are in the enterprise sector, but early crossover use cases into the consumer sector include pet tracking and connected healthcare. For example, AT&T released its first LTE-M certified medical-grade smart watch in February 2019, which allows healthcare providers to provide health monitoring services to their consumers.”

Parks Associates Chart

Smart watches will serve as a strong entry point for LPWAN into the consumer market, as this form factor already has significant awareness and adoption among consumers—17% of US broadband households own a smart watch. The low-power aspect of LPWAN will help extend the battery life on smart watches, a key demand among smart watch owners, while still maintaining strong connectivity.

LPWAN use cases can then expand from these monitoring use cases to cover the home and car. The report examines current LPWAN standards, including Sigfox, LoRaWAN, LTE-M, NB-IoT, and WiFi HaLow, and analyzes their utility for smart home and consumer IoT applications.

“Growth in the LPWAN consumer market is slow today due to technology fragmentation and low market demand,” Parks said. “Nevertheless, open ecosystems and third-party development of LPWAN solutions and applications will drive the market forward.”

Opportunities for LPWAN in the Consumer IoT compares the strengths and weaknesses of LPWAN solutions and assesses how each solution may open opportunities for manufacturers and service providers.

For information on Opportunities for LPWAN in the Consumer IoT, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com

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