Wednesday, June 21, 2017

Purchase intentions for smart appliances continue to increase

IoT research firm joins Ayla Networks, Sears, and Arrayent for webcast examining smart appliance innovations

Leading IoT research firm Parks Associates announced today that it will host the complimentary webcast “Advancing Ease of Use through Sensors and Appliance Automation,” sponsored by Ayla Networks, on Wednesday, June 21. This webcast examines the latest smart appliance innovations and explores innovations to optimize the consumer experience with these connected devices.

“Roughly 5% of U.S. broadband households own a smart appliance, but one-fifth of broadband households express a desire for a smart major appliance,” said Brad Russell, Research Analyst, Parks Associates. “This untapped demand indicates significant potential for this market. Use cases that make consumers’ lives easier and safer, such as voice control capabilities, as well as sensors that measure temperature, moisture, and energy consumption, along with those that can anticipate and report malfunctions and filter status, all have the potential to increase adoption.”

Purchase Intention of Smart Major Appliances | Parks Associates

Advancing Ease of Use through Sensors and Appliance Automation,” which will take place at 2 p.m. ET (1 p.m. CT), will also address consumer feature preferences by appliance type to help prioritize sensor and application development and examine what backend cloud-based tools and processes are required to create value with appliance sensor data.

Webcast participants include:

  • Oliver Cockcroft, Product Architect, Ayla Networks
  • Chris McGugan, GM of Innovation and the Kenmore Brand, Sears Holdings
  • Peter Radsliff, VP Marketing, Arrayent
  • Brad Russell, Research Analyst, Parks Associates

To register for “Advancing Ease of Use through Sensors and Appliance Automation,” go to To schedule a meeting with an analyst or request specific research data, contact Holly Sprague at or 720-987-6614. 

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

Next: Only 10% of users use their personal assistant device or app to control smart home devices
Previous: Smart thermostats will reach 13% adoption in North America and 1.5% in Western Europe by end of 2017


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