Tuesday, November 10, 2015

Only 3% of U.K. broadband households have cancelled one or more OTT video services within the past year

Parks Associates Research Director speaks on panel at OTT TV Summit in London

Parks Associates research shows 3% of U.K. broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33% of U.K. broadband households currently pay for an OTT subscription. In the U.S., approximately 9% of U.S. broadband households have recently cancelled an OTT service subscription, while 59% currently subscribe. The research firm finds that service cancellations and switching are an evolving part of viewer consumption and buying habits in the U.S. market, a trend that is beginning to emerge in Western Europe.

Brett Sappington, Director, Research, Parks Associates will discuss this research as he chairs the panel discussion “IoT, OTT & the Smart TV” at the OTT TV Summit, November 9-12 in London.

“U.S. consumers who cancel an OTT service often have a subscription to other OTT video services. They also spend an above-average volume of time watching video on a connected device,” Sappington said. “Their weekly viewing on PCs and mobile devices almost doubles the time spent by average broadband households. Cancellers have a high affinity for video and move among services to find new content sources.”

 Parks Associates - OTT Subscription in U.S., the U.K., and Europe 

What: Brett Sappington, Director, Research, Parks Associates, at the OTT TV Summit

Date: 11 November

Time: 5:15-6:00 P.M.

Where: Millennium Gloucester Hotel
4-18 Harrington Gardens
London SW7 4LH
United Kingdom

Twitter: @ParksAssociates, @BrettsView

Sappington leads Parks Associates’ services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. He will also discuss this European OTT research at the tenth-annual CONNECTIONS™ Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November, in Amsterdam.

Parks Associates is a media partner of the OTT TV Summit. To request a meeting with Brett Sappington or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.


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