Tuesday, November 24, 2015

Parks Associates announces new research on the connected consumer in Europe

Adoption of Internet-connected CE is 57% of Western European broadband households

Parks Associates today announced results for its landmark consumer research project Connected Consumer in Europe, which surveyed broadband households in the U.K., Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9% of these Western European broadband households own at least one smart home device and 57% own at least one Internet-connected CE device.

“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices,” said Stuart Sikes, President, Parks Associates. “Currently 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV. Regarding future purchases, 33% of these broadband households plan to purchase a smart home device in the next 12 months.”

Parks Associates will discuss its worldwide research and its implications at the tenth-annual CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer on 6-7 January at CES® 2016 in Las Vegas, NV.

Additional research on European broadband households:

  • Nearly 10% in the U.K., Germany, Spain, and France have a home control system.
  • Pay-TV adoption is 50% in Spain, 87% in Germany, 74% in the U.K., and 75% in France.
  • 33% of U.K. broadband households used the iPlayer online video service in the past 30 days.

Parks Associates’ new whitepaper Unlocking Growth of the European Smart Home addresses the current state of the connected home in Europe and strategies to drive growth among European consumers. The whitepaper is available for download at www.parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.


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