Thursday, May 31, 2018

Why Roku Is the Internet Video Box Leader, While Google Is Slipping

Only 14% of consumers who owned an Internet video streaming device used one from Google in the first quarter, down from 18% a year earlier and 21% two years ago, according to surveys by research firm Parks Associates. At the same time, 28% of consumers used a Fire TV device from Amazon, up from 24% last year and 16% in 2016.

Roku, which went held an initial public offering in February, was steady as the market leader with 37% share, the same as last year and up from 33% two years ago. Apple captured 15% of the market, the same as last year and down from 19% in 2016, Parks said.

From the article "Why Roku Is the Internet Video Box Leader, While Google Is Slipping" by Aaron Pressman.

Next: People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead
Previous: A Cord Cutter's Life For Me: Replacing Cable With Internet TV

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2018 Parks Associates. All Rights Reserved.