Access and Entertainment

Tuesday, October 12, 2021

39% of OTT viewers access services based on specific content available

Industry webinar features discussion with Conviva on the top factors that influence content discovery for streaming

Consumer data from Parks Associates reveals that 39% of OTT viewers access video services based on specific content available. In partnership with Conviva, Parks Associates is presenting its latest consumer research during the industry webinar “The Role of Content Discovery in OTT” on Thursday, October 14, at 10 am CT US (11 am ET). The webinar explores content ...read more

Thursday, September 16, 2021

Viewers dedicate an average of 70% of their video viewing to services with a broad variety of content

New research examines important role of content in driving subscriptions and the user experience

New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their viewing time on average on services with a broad variety of content, such as Netflix, Tubi, or AMC+. Specifically, 44% spend 76% or more of their OTT viewing time on broad-based services, while 48% spend 25% or less on niche services. The f ...read more

Monday, September 13, 2021

More than 50% of households now combine a Big 3 service with at least one other subscription OTT service

Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services 

Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service. In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition: Oppor ...read more

Tuesday, August 24, 2021

US over-the-top (OTT) video service subscriptions projected to increase to more than 277 million in 2026, an increase of 20% in five years

New whitepaper in partnership with Everise examines current trends and impact of life stages for OTT video services 

Parks Associates today announced that the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years. The new whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80% of millennials and Gen Zers say they view vi ...read more

Thursday, August 05, 2021

On average, cord-cutters are spending $85 per month on OTT services

New research report examines consumer trends in unbundling and rebundling video services 

New research from Parks Associates finds cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services and the recent phenome ...read more

Wednesday, July 28, 2021

Gap between OTT and traditional pay-TV services continues to grow, according to Parks Associates

New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services. The firm’s Video Services Dashboard reveals 82% of US ...read more

Thursday, July 08, 2021

US pay-TV industry lost over 18 million subscribers between 2014 and 2020

By the year 2024, the traditional pay-TV subscriber base will decline to 53 million US households 

New research from Parks Associates estimates that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services delivered over an operator- ...read more

Wednesday, July 07, 2021

40% of MDU renters are interested in bulk broadband internet bundled with their rent

New whitepaper developed for Cox Communities addresses growing demand for connectivity in multidwelling units

New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home devices among MDU residents, with 41% of all MDU broadband households owning at l ...read more

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