Access and Entertainment

Whitepaper addresses strategies for service providers to deliver a superior smart home experience

Parks Associates today released a new whitepaper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, which reveals that 71% of U.S. broadband households own a connected entertainment device. The whitepaper, sponsored by Calix, examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privac ...read more

New report profiles major players that provide authentication and identification technologies 

Research from Parks Associates finds 16% of U.S. broadband households admit to sharing their passwords for their video service accounts with other people. Innovations in Authentication and Personalization Technologies reports that service providers will have a difficult time moving subscribers to new methods of password-free authentication. Only one-third or fewer of U.S. broadband ...read more

New Parks Associates industry report addresses state of live broadcast video and the shift to online broadcasts

A new industry report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video. The Future of Live Entertainment reports 47% of U.S. broadband households watch user-generated content more than once per ...read more

Market research firm examines current and future impact of data on the pay-TV industry

New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities. While these consumers understand that many companies use this data, 80% believe that they receive little in return for use of their data. TV ...read more

Parks Associates addresses competition and changing consumer habits at The Pay TV Show in Denver

New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today. Parks Associates hosts the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, today at The Pay TV Show in Denver, Colorad ...read more

Parks Associates’ senior research director to share firm’s OTT research at NAB Show in Las Vegas

International research firm Parks Associates announced today that Brett Sappington, Senior Director of Research, will speak at the NAB Show, April 10 in Las Vegas, Nevada. Sappington will explore consumer perceptions and choice of video services, including comparisons among vMVPDs (online pay-TV services), and how competition is evolving in this crowded space.

Sappington will ...read more

Parks Associates releases new research showing U.S. broadband households report spending $23 on average for video entertainment per month

New consumer research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017. The research firm notes spending on internet video has held steady at roughly $9 per mo ...read more

Parks Associates and AVIXA announce Integrated Life program with speakers from Ayla Networks, Guitar Center, HARMAN, Legrand, Miralupa, Paladin Armor, University of Nevada, and Z-Wave Alliance

Parks Associates announced new research today showing U.S. broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones. At the inaugural Integrated Life Day, produced by Parks Associates and in partnership with AVIXA™, P ...read more