Access and Entertainment

Market research firm examines current and future impact of data on the pay-TV industry

New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities. While these consumers understand that many companies use this data, 80% believe that they receive little in return for use of their data. TV ...read more

Parks Associates addresses competition and changing consumer habits at The Pay TV Show in Denver

New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today. Parks Associates hosts the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, today at The Pay TV Show in Denver, Colorad ...read more

Parks Associates’ senior research director to share firm’s OTT research at NAB Show in Las Vegas

International research firm Parks Associates announced today that Brett Sappington, Senior Director of Research, will speak at the NAB Show, April 10 in Las Vegas, Nevada. Sappington will explore consumer perceptions and choice of video services, including comparisons among vMVPDs (online pay-TV services), and how competition is evolving in this crowded space.

Sappington will ...read more

Parks Associates releases new research showing U.S. broadband households report spending $23 on average for video entertainment per month

New consumer research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017. The research firm notes spending on internet video has held steady at roughly $9 per mo ...read more

Parks Associates and AVIXA announce Integrated Life program with speakers from Ayla Networks, Guitar Center, HARMAN, Legrand, Miralupa, Paladin Armor, University of Nevada, and Z-Wave Alliance

Parks Associates announced new research today showing U.S. broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones. At the inaugural Integrated Life Day, produced by Parks Associates and in partnership with AVIXA™, P ...read more

New consumer research finds use of antennas steadily increasing

New consumer research from Parks Associates shows the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015. 360 View: Access and Entertainment Services in U.S. Broadband Households reveals this increase coincides with a steady decline in pay-TV subscriptions and an increase in OTT video subscriptions.

Research firm tracks younger viewers turning to on-demand services for their video consumption

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband households—nearly 60% of video viewed on the TV is on-demand, non-linear content. Shifting Video Consumption: Linear vs. On-Demand reports that the trend is particularly pronounced among young consumers. Just over one-quarter of tele ...read more

New industry report examines competition in OTT video and pay TV

New consumer research from Parks Associates shows 53% of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service. OTT Video & TV Everywhere: Partners, Alternatives, and Competition reports more than 200 OTT video services are active in the U.S. market as of Q3 2017, with more than 100 active in the Canadian market. The report notes that 60 players introduced OTT video ser ...read more