Access and Entertainment

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services  

Parks Associates announced new research today showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband ...read more

Steve Nason to present key findings at StreamTV Summer Research Summit

Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm’s latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five ...read more

Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service 

New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for service, w ...read more

New whitepaper examines impact of COVID-19 on video consumption, and future of smart TV experience

Parks Associates today released a new whitepaper, Optimizingthe Smart TV Experience, which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.  The whitepaper, developed in cooperation with Applicaster, highlights the evolution of vide ...read more

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020

New research from Parks Associates’ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service.

“The entertainment industry, lik ...read more

Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market

Parks Associates today released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video , and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple T ...read more

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony

New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm’s Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty ...read more

Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders

New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households si ...read more