Access and Entertainment

Thursday, July 14, 2022

40 million households trialed and subscribed to at least one OTT service in the first half of 2021

OTT: Perception, Use, and Business Models highlights viewer preferences for OTT business models and conversion rates for OTT trials

International research firm Parks Associates’ new consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.

...read more

Tuesday, June 21, 2022

By 2024, traditional pay-TV services will decline to 76.7 million households, a 27% drop since 2014

New industry report analyzes how current top trends in the video services market will affect the industry in the future 

A new Parks Associates report, Video Services: State of the Marketreveals that pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm forecasts that traditional pay TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.

“There ha ...read more

Monday, May 09, 2022

61% of livestreaming viewers watch sports, the most popular type of livestreamed content

New research highlights increasing consumer consumption of livestreaming video 

Parks Associates’ new video research, found in Quantified Consumer: Livestreaming: The Next Hot Video Market, finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one percent of livestreaming users have recently watched a live sporting event online, while newscasts, the second most popula ...read more

Thursday, April 21, 2022

59% of OTT subscribers prefer unified bundles that combine their OTT services and other household subscriptions

New study examines consumer adoption of OTT service bundles via a home service provider

Ahead of NAB next week, Parks Associates announced a new study, Home Service Bundles: OTT as a Value-Added Service, which reveals 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered. The consumer study e ...read more

Thursday, April 07, 2022

Amazon Prime Video penetration rate is 45% as streaming giant competes to remain among Big Three in OTT video

The research firm’s OTT Video Market Tracker highlights current market trends and activities

New consumer research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of US internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase.

“Amazon's Prime pricing rise, the fou ...read more

Thursday, March 31, 2022

32 million US households are OTT video “service hoppers”

New industry report analyzes latest developments and use cases in data and analytics that support video services

A new Parks Associates report, Data-Based Decision Making for Video Servicesfinds 36% of OTT subscribers, roughly 32 million US households, are “service hoppers,” defined as OTT subscribers who switched between services and resubscribed to services multiple times in the previous twelve months. The report details the challenges in OTT subscriber acquisition and r ...read more

Thursday, February 10, 2022

55% of US broadband households now own a smart TV

New OTT whitepaper highlights trends and expectations for streaming video market in 2022

Parks Associates’ latest whitepaper OTT Streaming Trends to Watch in 2022 reports 55% of US broadband households own a smart TV, pushing this device to be the default platform for streaming content. The whitepaper features insights from the research firm’s entertainment research team as they analyze the anticipated trends and market shifts for 2022. Parks Associates is also hosting the v ...read more

Tuesday, January 18, 2022

27% of US broadband subscribers report Samsung Tizen Smart TV as their primary device for viewing video content

OTT Video Market Tracker highlights trends and expectations for streaming video market in 2022

New Parks Associates consumer research featured in its OTT Video Market Tracker reveals that in Q3 2021, 27% of US broadband subscribers reported the Samsung Tizen Smart TV is their primary device for consuming video content. The international research firm’s most recent update recaps top industry and consumer trends of Q4 2021 and highlights anticipated market shifts in 2022.

...read more

Page(s):   of   15 Next
© 1998-2022 Parks Associates. All Rights Reserved.