Access and Entertainment

The $48.5 billion purchase of DirecTV by AT&T in 2015 collided with a rise in cord cutting that dominated the video market. The six years that has followed saw an emergence in video streaming services as an alternate to traditional TV packages that resulted in major losses for AT&T’s premium TV services. AT&T was in a difficult position with its legacy video assets and has invested its future in its flagship streaming service HBO Max. AT&T’s sale of a 30% stake...
 
by Liam Gaughan | Feb. 26, 2021
Tags: cord cutting, OTT, pay TV, streaming
Apple TV+ has become one of the leading SVODs since it launched in November 2019, building off of Apple’s brand recognition and device partnerships. At launch, Apple TV+ courted subscribers with a promotional deal offered. Users that purchased a new Apple device were given a year of free access to the service, and that promotion was first extended to February 2021. In an effort to retain the core subscribers who initially signed up for the service, Apple has extended the promotion...
 
by Liam Gaughan | Feb. 5, 2021
Tags: Apple, digital content, OTT, streaming

As COVID-19 continues to impact the shuttering of movie theaters and the changes within content windowing, device manufacturers have raced to deliver premium home entertainment experiences as a supplement to audiences that regularly attend theaters. An announcement at CES indicates that Sony is leveraging its smart TV technology to generate interest in legacy and recent theatrical titles and its new line of Bravia XR TVs.   At CES 2021, Sony unveiled Bravia Core, a...
 
by Liam Gaughan | Jan. 14, 2021
Tags: CES, digital media, OTT, smart TV, streaming, ultra HD
The increasing number of connected devices, massive shift to remote work and education, and high demand for perfectly reliable streaming video services places unprecedented strain on home networks. At the same time, home service providers’ traditional bundles are in decline as more subscribers move to a stand-alone broadband bundle plus OTT video services. Don't miss Parks Associates' final CONNECTIONS Summit session,  Building the New Home Services Bundle ,  on...

On December 1 st , Pluto TV launched a free, ad-supported channel of original Showtime programming called Showtime Selects. The linear-style channel, whose content will be updated monthly, includes roughly 250 hours of originals with sneak peaks and select episodes of Showtime series such as Shameless , The Affair , Ray Donovan , and Billions . According to Michael Engleman, Showtime’s chief marketing officer, the goal is to keep the channel on Pluto TV “indefinitely”.  A...
 
by Steve Nason | Dec. 31, 2020
Tags: digital media, OTT, pay TV
The COVID-19 crisis continues to have a significant impact on how consumers live and how companies, including OTT players, operate their businesses. While sporting events and other live events are starting or planning to come back, the impact from the dearth of live content will reverberate for months to come. Losses in programming, advertising, and sponsorship are clear challenges for providers, while some sports-specific OTT services are struggling around rights, fee payments, and costs...
 
by Parks Associates | Dec. 11, 2020
Tags: digital media, OTT, pay TV

As the video service ecosystem evolves, OTT services and pay-TV providers alike are increasingly looking to build strategic partnerships to differentiate themselves from competitors and drive viewership and revenue.  Don't miss the Future of Video conference session  OTT Partnerships: Key to Success  on Wednesday December 16, at 12:30 p.m. CT. This session will focus on the latest key partnerships in the video services space and how partnering can strengthen a...
 
by Parks Associates | Dec. 10, 2020
Tags: digital media, OTT, pay TV
While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering.   Industry experts from Roku, XUMO, Media Kind and Crunchyroll will share their insights on  the key factors that have driven the growth in ad-based services, how they fit within today’s OTT service space, and how...
 
by Parks Associates | Dec. 9, 2020
Tags: digital media, OTT, pay TV


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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