Connected CE and Platforms

In a year unlike any other, CES 2021 similarly proceeded unlike any CES before it, with the virtual event bringing the show to arguably its broadest audience yet. One aspect of the show that remained similar to previous years was the high-profile prominence of the latest and greatest television announcements from CE industry leaders. In contrast to years past however, CES 2021 saw the traditional TV market leaders redoubling their efforts to differentiate their sets in the face of...

As we head towards the new year, it’s a good point to look back at how the connected TV market has changed during the course of 2020. We’ve seen accelerations in the adoption of streaming video products, particularly connected TV devices such as smart TVs and streaming media players. In early 2020, retailers sold out of their existing stock as strong consumer demand ran up against factory shutdowns and delays in shipping. In the third quarter of 2020, production and shipping returned,...

The number of connected devices continues to expand year-over-year, and 2019 concluded on a particularly strong note for the security industry.  Security system adoption reached one-third of all US broadband households at the end of the year. Consumers now have an average of 12 connected devices in their homes, which opens multiple opportunities to extend monitoring services as well as different varieties of both professional monitoring and monitor-it-yourself options. Our team...

Smart speakers can present strong use cases for smart home devices to the consumer. By bundling smart speakers with smart plugs, smart light bulbs, or smart thermostats, companies can deliver a guided introduction to the smart home experience. We just released new research from Smart Home Buyer Journey and User Experience  showing that smart speakers are serving as a gateway to smart home adoption, as 16% of broadband households purchased a smart speaker prior to purchasing...

As of 2020, consumers have an average of around 12 connected devices in their homes. This is up from an average of around 8 devices back in 2015 – so a growth of around 4 devices in the past five years. In the next five years we expect this growth in adoption to really accelerate and by the year 2025, we estimate consumers will own an average of 20 internet-connected devices. This growth will come from a growing adoption of all types of devices including connected health products,...

Consumers and broadband households are in the middle of a transformation – the average number of connected products per household has steadily increased, growing from eight connected devices per household to over twelve in the past five years. These changes are pushing CE companies to look beyond the single transaction, to create long-term engagement with their consumers. Join us for a complimentary webinar,  Next-Gen CE: Reinventing Consumer Experience with IoT Data ,...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

Home IoT Device Vulnerability Many consumers are wary of the vulnerabilities that come with IoT devices and the potential for hackers to expose their sensitive data. This is true among the general public, and even more so among those already owning smart home devices. At the end of 2019, nearly half of the segment Parks Associates classifies as the smart home disengaged (the 44% of broadband households not owning or intending to purchase any smart home device), cited data...