Connected CE and Platforms

New whitepaper highlights key announcements from CES® 2021 and emerging technology trends across consumer technology markets

A new whitepaper from Parks Associates reports 40% of US broadband households have trialed at least one OTT video service during the COVID-19 crisis, while one-third of smart home device owners have increased usage of these products. The whitepaper “2021 Consumer Tech Trends to Watch” highlights some of the biggest announcements from CES® 2021 and the ...read more

New study examines how traditional pay-TV and vMVPD services can grow revenues following changing consumer preferences during COVID-19 crisis 

New research from Parks Associates shows that 60% of pay-TV subscribers (accounting for nearly half of US broadband households) are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription. The study Pay TV: Perception, Adoption, and Retention notes that pay-TV providers are respond ...read more

New Market Snapshot addresses importance of the mobile video experience, Gen Z consumer habits, and the changing role of mobile among video consumers

Parks Associates today released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapsh ...read more

New research studies highlight impact on consumer spending, broadband usage, tech purchases, and adoption and usage of home services

New Parks Associates research finds 30% of US broadband households intend to avoid public events and large gatherings of people into 2021, due to concerns of exposure to COVID-19. The research firm is tracking the impact of the pandemic on consumer behaviors, attitudes, and intentions in the consumer and home technology markets through multiple ...read more

Webinar hosted by Parks Associates and Copilot explores strategies to leverage device connectivity and user-generated data to improve consumer experience, reduce returns, and expand product ecosystem

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a ...read more

Consumer research explores consumer interest in cloud gaming and online gaming services

New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours ...read more

CONNECTIONS Summit at CES 2020 spotlights smart TV market, including 8K, screen sizes, and growing role of streaming services for video content 

Ahead of CES® 2020, Parks Associates announced new research showing that more than 70% of US broadband households now own at least one streaming entertainment product and 50% own a smart TV. 360 Deep Dive: Demand and Perception of Connected TVs also reports that 77% of smart TVs owned by US broadband households are now connected to ...read more

CE Session at Future of Video conference features executives from ActiveVideo, Caavo, Fandango, and Universal Electronics 

Parks Associates research shows more than 90% of smart speaker and smart display owners have an OTT subscription, compared to 72% of all US broadband households. Additionally, nearly 40% of smart speaker/display owners own 12 or more connected CE devices, compared to 22% of all households.

Parks Associates will address the growing video services, scr ...read more