Connected CE and Platforms

Thursday, January 25, 2018

Parks Associates Announces Topics and Call for Papers for Inaugural Integrated Life Program at InfoComm

44% of U.S. broadband households own two or more Internet-connected home video entertainment devices for streaming content

Parks Associates today announced the topics and call for papers for the inaugural Integrated Life program, a one-day event produced at InfoComm 2018 in partnership with AVIXA, the Audiovisual and Integrated Experience Association. The event, held on June 5 at the Westgate Las Vegas, will focus on the crossover opportunities between the commercial and res ...read more

Tuesday, December 05, 2017

User experience becomes key focus for smart TVs and streaming media players

Consumer entertainment and IoT research firm releases Smart TV Market Snapshot ahead of CONNECTIONS™ Summit at CES

A new Market Snapshot from Parks Associates finds that makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. According to Parks Associates’ “Market Snapshot - Smart TVs & the User Experience,” 45% of U.S. broadband households have a smart TV, which is now the most common ...read more

Tuesday, November 14, 2017

Nearly 50% of millennials / Gen Z plan to buy a smart home or CE device this holiday season

Video door bells and voice-enabled speakers are popular smart home gifts

Parks Associates’ holiday shopping research shows millennials will lead the smart home and CE purchasing the holiday season, with 46% reporting high intentions to buy at least one device and 36% planning to give one as a gift. The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high in ...read more

Wednesday, August 23, 2017

Roku increases market share among streaming media players, extending its lead on Amazon, Google, and Apple

Roku leads streaming media player brand share among U.S. broadband households with 37% of installed base

New consumer research from Parks Associates reveals Roku is increasing its lead in the streaming media player landscape. As of Q1 2017, 37% of streaming media players owned by U.S. broadband households are Roku devices, up from one-third in Q1 2016. The firm’s latest industry report Reinventing CE: Transforming Devices to Service Platforms shows this increase in share of ...read more

Thursday, June 29, 2017

9% of U.S. broadband households plan to purchase a VR headset in the next year

New report shows Samsung and Sony leading the VR market

Parks Associates today announced a new industry report revealing that 9% of U.S. broadband households plan to purchase a virtual reality headset within the next year. Virtual Reality: Disrupting the Entertainment Experience shows purchase intentions have nearly doubled since early 2016, when only 5% planned to purchase a VR headset.

“The budding virtual reality market is just in its infancy,” said Hunter Sappington, ...read more

Tuesday, June 27, 2017

Connected CE Purchase Rates Stable now but Show Steady Decline since 2008

Nearly one-half of all broadband households have a smart TV

Recent consumer research from Parks Associates reveals challenges manufacturers face as they seek to drive higher rates of purchase in the connected CE markets. 360 View: CE Adoption & Trends notes that while consumer intentions in 2017 mirror the levels of the previous two years, the long-term trend shows lower percentages of households buying CE than in the past, with purchasing rates dropping from 87% in 2008 to ...read more

Tuesday, April 11, 2017

23% of U.S. broadband households own wireless earbuds, and 16% own wireless headphones

Research firm notes Apple’s departure from audio jacks will spur wireless headset purchases

Parks Associates announced consumer research today showing that near the end of 2016, 23% of U.S. broadband households owned wireless earbuds and 16% owned wireless headphones. 360 View Update: Streaming Audio Devices notes that adoption of wireless audio devices showed no substantial growth from 2015-2016, but given Apple’s decision to forgo the audio jack on the iPhone 7 and iPhone ...read more

Tuesday, March 21, 2017

Adoption of voice assistants such as Amazon Echo and Google Home more than doubles from 2015 to 2016

New report shows 56% of U.S. broadband households find it appealing to use voice assistance to control smart home devices

Parks Associates today announced new smart home research showing that the adoption rate of smart speakers with voice assistants grew from 5% of U.S. broadband households in Q4 2015 to 12% in Q4 2016. Voice Assistants and Technologies: Ecosystem and Market Leaders examines the growing market for these smart home devices and the impact of voice control as a ...read more

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