Connected CE and Platforms

Connected health technologies becoming mainstream for UK consumers 

Research from Parks Associates finds 57% of UK consumers report having a chronic condition and 39% of these patients own at least one connected health or wellness device. The firm also reports 52% of households with children at home having at least one of these devices.

IoT in the UK: Wellness, Telehealth, and Independent Living, a survey of 5,000 UK households fielded in the fall of 2018, provides insig ...read more

Industry report addresses current state of AR technologies and devices

Parks Associates research finds more than 60% of US broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information. The report Augmented Reality: Innovations and Lifecycle notes that this interest persists despite low familiarity with AR—only 12% of heads of US broadband househ ...read more

Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming

A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among con ...read more

Industry report addresses strategies for integrating voice with user interfaces

Parks Associates research estimates U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, part of the smart home trend driving widespread adoption of voice control. Strategies for Integrating Voice in the Smart Home finds adoption of these devices increased by 800% from 2016 to 2018, reaching nearly one-third of U.S. broadband households by the end of 2018.

Consumer study addresses adoption of high-performance video, gaming, and audio devices

New research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97% of smart speaker households own only one brand in this device category. 360 Deep Dive: Consumer Demand for High-End Entertainment Devices reveals two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home. Low-end models such as the Echo Dot and Goo ...read more

Research report addresses impact of AI on entertainment industry

Research from Parks Associates finds that 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming media player consider voice control to be an important feature for their next purchase. Parks Associates industry report The Impact of AI on Consumer Entertainment examines the impact of AI on the entertainment industry and the future role of AI in user experience, service delivery, co ...read more

New research notes concerns of data and privacy vulnerabilities do not yet inhibit device purchasing and usage 

New research from Parks Associates finds consumers have high concerns overall regarding the security of their personal data and device security, including 77% of U.S. broadband households who are very concerned about someone hacking their online service. Additionally, 75% worry about their computer being hacked, and 66% are concerned about their smart TV or streami ...read more

Research firm tracks growth of voice control and voice-based technologies for smart home and connected entertainment ecosystems

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Mar ...read more