Connected CE and Platforms

Industry report addresses strategies for integrating voice with user interfaces

Parks Associates research estimates U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, part of the smart home trend driving widespread adoption of voice control. Strategies for Integrating Voice in the Smart Home finds adoption of these devices increased by 800% from 2016 to 2018, reaching nearly one-third of U.S. broadband households by the end of 2018.

Consumer study addresses adoption of high-performance video, gaming, and audio devices

New research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97% of smart speaker households own only one brand in this device category. 360 Deep Dive: Consumer Demand for High-End Entertainment Devices reveals two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home. Low-end models such as the Echo Dot and Goo ...read more

Research report addresses impact of AI on entertainment industry

Research from Parks Associates finds that 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming media player consider voice control to be an important feature for their next purchase. Parks Associates industry report The Impact of AI on Consumer Entertainment examines the impact of AI on the entertainment industry and the future role of AI in user experience, service delivery, co ...read more

New research notes concerns of data and privacy vulnerabilities do not yet inhibit device purchasing and usage 

New research from Parks Associates finds consumers have high concerns overall regarding the security of their personal data and device security, including 77% of U.S. broadband households who are very concerned about someone hacking their online service. Additionally, 75% worry about their computer being hacked, and 66% are concerned about their smart TV or streami ...read more

Research firm tracks growth of voice control and voice-based technologies for smart home and connected entertainment ecosystems

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Mar ...read more

New Parks Associates industry report analyzes blockchain applications for connected consumer markets

A new industry report from Parks Associates shows the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Blockchain for Connected Home and Entertainment analyzes security concerns, their impact on smart home adoption, and the potential for blockchain to decr ...read more

Research firm releases new consumer research on connected consumer electronics market 

Parks Associates today released new consumer research showing more than 25% of U.S. broadband households made their most recent CE purchase through an online retailer, boosted in large part by smart speaker sales. 360 View: Connected CE and Trends shows national or local brick & mortar retailers account for nearly 50% of recent CE purchases, while service providers such as AT&T and Comcast ...read more

IoT research firm examines how consumers use streaming devices to access video content

Parks Associates announced new research today showing streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily. Only 34% of smart TV or smart PVR/DVR owners use these devices daily. The firm’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home shows that among consumers who sa ...read more