Connected CE and Platforms

Wednesday, September 29, 2021

Adoption of smart TVs and smart speakers/displays rose to 56% and 53% during pandemic, significant growth since 2019

New Consumer Insights Dashboard tracks adoption, purchases, and demand across most common consumer electronics product categories

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The firm’s Consumer Electronics Dashboard reveals that among the most commonly adopted CE device categori ...read more

Thursday, September 09, 2021

Sales of networked cameras, video doorbells, and smart speakers/smart displays to exceed 250 million units in 2022-2024

New industry report addresses advanced video and audio analytics solutions for the smart home

Parks Associates data estimates that between 2022 and 2024, more than 250 million networked cameras, video doorbells, and smart speakers/smart displays will be sold in the US. The industry report "Context is King: Video & Audio Analytics" examines how video and audio analytics are evolving and impacting the smart home user experience, including driving adoption of new devices and at ...read more

Tuesday, April 13, 2021

More than 40% of US broadband households with Wi-Fi home networks report problems, including coverage gaps, slow speeds, and connectivity issues

Webinar, sponsored by ULE Alliance, examines importance of communication protocol strategies for smart home adoption 

Parks Associates is hosting the industry webinar “Smart Product Strategies in Europe: Choosing Communication Protocols,” sponsored by ULE Alliance, on April 13 at 8 am CT US / 13:00 GMT. The virtual webinar addresses the importance of communication protocol strategies for smart home product adoption in the European market, especially as Wi-Fi usage expands an ...read more

Thursday, February 18, 2021

Parks Associates releases whitepaper analyzing key trends in smart home, security, connected health, consumer electronics, and OTT

New whitepaper highlights key announcements from CES® 2021 and emerging technology trends across consumer technology markets

A new whitepaper from Parks Associates reports 40% of US broadband households have trialed at least one OTT video service during the COVID-19 crisis, while one-third of smart home device owners have increased usage of these products. The whitepaper “2021 Consumer Tech Trends to Watch” highlights some of the biggest announcements from CES® 2021 and the ...read more

Wednesday, February 03, 2021

60% of pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their subscription

New study examines how traditional pay-TV and vMVPD services can grow revenues following changing consumer preferences during COVID-19 crisis 

New research from Parks Associates shows that 60% of pay-TV subscribers (accounting for nearly half of US broadband households) are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription. The study Pay TV: Perception, Adoption, and Retention notes that pay-TV providers are respond ...read more

Wednesday, October 28, 2020

Mobile viewing now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households

New Market Snapshot addresses importance of the mobile video experience, Gen Z consumer habits, and the changing role of mobile among video consumers

Parks Associates today released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapsh ...read more

Wednesday, August 05, 2020

30% of US broadband households intend to avoid large gatherings of people into 2021

New research studies highlight impact on consumer spending, broadband usage, tech purchases, and adoption and usage of home services

New Parks Associates research finds 30% of US broadband households intend to avoid public events and large gatherings of people into 2021, due to concerns of exposure to COVID-19. The research firm is tracking the impact of the pandemic on consumer behaviors, attitudes, and intentions in the consumer and home technology markets through multiple ...read more

Monday, August 03, 2020

36% of CE and smart home product returns are due to setup, installation, and usage difficulties

Webinar hosted by Parks Associates and Copilot explores strategies to leverage device connectivity and user-generated data to improve consumer experience, reduce returns, and expand product ecosystem

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a ...read more

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