Connected Home Systems and Services

New research studies highlight impact of COVID-19 on intentions to purchase or upgrade security systems

New Parks Associates research finds 63% of security system owners plan to purchase a smart home device over the next 12 months, compared to 40% of all US broadband households. The research firm identifies this segment of security households as a prime target for new device purchases based on their higher affinity to new technologies and greater likelihood of starting a hom ...read more

Industry report highlights new services enabled by connected devices in the home

New research from Parks Associates finds 38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing. The report Connected Home Services: Updating Modern Lifestyles identifies unique strategies device manufacturers are using to drive recurring revenues by maximizing the value of smart home devices for consumers.

“As the market for sma ...read more

Industry and consumer research analyzes impact of DIY security solutions on residential security market

New research from Parks Associates finds 60% percent of US broadband households feel safe enough with only a professionally monitored home security system, while 55% report feeling “safe enough” with only a self-monitored home security system. The firm’s DIY Home Security Tracker and Quantified Consumer: Safe Enough: Consumer Attitudes toward Alternative Security Solutions ...read more

Smart Home Tracker finds 40% of US broadband households report using video conferencing services, a 54% increase since the COVID-19 crisis started

New Parks Associates smart home research finds providers and manufacturers are increasingly competing on price, innovation, and privacy protections. The firm’s Smart Home Tracker notes 44% of US broadband households who do not own or intend to purchase a smart home device perceive the devices as too expensive, so as more manufactu ...read more

Ninety percent of households with children at home subscribe to at least one OTT service

New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of househo ...read more

Webinar hosted by Parks Associates and Bitdefender to discuss trends in home network usage and security adoption

New Parks Associates consumer research finds that as of May 2020, more than 40% of US broadband households are still sheltering in place, even without mandates to do so. This finding, from a nationwide survey of 5,008 US broadband households fielded from May 14 through May 28, shows consumers continue to place increased demand on their home network, which raises t ...read more

Consumer study addresses smart home product adoption, including voice and control platforms 

New research from Parks Associates’ Smart Home Buyer Journey and User Experience, a survey of 10,000 broadband households fielded at the end of 2019, reveals that adoption of home control systems experienced a 38% year-over-year growth rate. The research firm confirms that 18% of US broadband households have a home control system and that roughly one-half of households with a home co ...read more

Consumer study finds smart speaker ownership is a key driver to smart home adoption

New Parks Associates research from Smart Home Buyer Journey and User Experience finds that smart speakers are serving as a gateway to smart home adoption, as 16% of broadband households purchased a smart speaker prior to purchasing a smart home device. Of the 29% of US broadband households that own both a speaker and a smart home device, nearly three-fourths said ownership of the speaker moti ...read more