DIY, smart home, and interactive services focus of 8th annual Security Dealer Study, with research featured at CONNECTIONS™ Summit at CES sessions
New security dealer research from Parks Associates shows 85% of security dealers report they provide extra services beyond professional monitoring, including video verification, PERS, cybersecurity, and independent living services. The international research firm’s annual study Home Security Dealers: View from the Front Line, now ...read more
New whitepaper examines new ways companies and consumers can benefit from professional monitoring services
Parks Associates today released the new whitepaper “The Value of Professional Monitoring,”developed in cooperation with Rapid Response Monitoring, which finds the industry for professional monitoring grew by 5% from 2018 to 2019, a significant increase on a rate that had previously stayed flat. The first half of 2020 has held those gains, despite the COVID-19 pandemic a ...read more
New research studies highlight impact of COVID-19 on intentions to purchase or upgrade security systems
New Parks Associates research finds 63% of security system owners plan to purchase a smart home device over the next 12 months, compared to 40% of all US broadband households. The research firm identifies this segment of security households as a prime target for new device purchases based on their higher affinity to new technologies and greater likelihood of starting a hom ...read more
Industry report highlights new services enabled by connected devices in the home
New research from Parks Associates finds 38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing. The report Connected Home Services: Updating Modern Lifestylesidentifies unique strategies device manufacturers are using to drive recurring revenues by maximizing the value of smart home devices for consumers.
Smart Home Tracker finds 40% of US broadband households report using video conferencing services, a 54% increase since the COVID-19 crisis started
New Parks Associates smart home research finds providers and manufacturers are increasingly competing on price, innovation, and privacy protections. The firm’s Smart Home Tracker notes 44% of US broadband households who do not own or intend to purchase a smart home device perceive the devices as too expensive, so as more manufactu ...read more
Ninety percent of households with children at home subscribe to at least one OTT service
New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of househo ...read more
Consumer demand for identity protection and the market opportunities for service providers to leverage value-added identity protection services to enhance customer relationships and drive sales growth.