Digital Media

Thursday, June 21, 2018

More than 85% of millennials subscribe to at least one OTT video service

Parks Associates’ OTT Video Tracker identifies consumer adoption of multiple OTT service subscriptions as key to future growth

New video research from Parks Associatesfinds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Net ...read more

Wednesday, June 13, 2018

More than 265 million households worldwide will have more than 400 million OTT video service subscriptions by 2022

International firm releases new research examining global connected living innovations and trends

A new industry report from international research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, according ...read more

Monday, June 11, 2018

50% of U.S. broadband households watch long-form online video content on an internet-connected TV set

Parks Associates and SeaChange to examine lifecycle of OTT video services in industry webcast

Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services. Parks Associates will examine this transition for OTT fr ...read more

Thursday, May 03, 2018

27% of pay-TV subscribers say sports is the primary reason they subscribe to pay TV

Parks Associates to provide a pre-show research workshop, sponsored by Espial, at The Pay TV Show, May 14 in Denver

New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor’s Guide to the New Video World, spon ...read more

Wednesday, May 02, 2018

52% of U.S. broadband households have a subscription to both pay-TV and one or more OTT video services

Connected entertainment research firm announces new OTT research ahead of workshop “Survivor’s Guide to the New Video World” at The Pay TV Show in May

Parks Associates today released the new Market Snapshot:OTT and Pay TV: Partnerships and Competition, which examines competition in the U.S. entertainment marketplace as partnerships between pay TV and OTT within the video space become more common. In this Market Snapshot, the research firm explores partnership strategies betw ...read more

Thursday, March 01, 2018

More than one-third of U.S. broadband households subscribe to multiple OTT video services

Research firm hosts pre-show workshop in cooperation with The Pay TV Show to explore trends defining success in new landscape for video services

Leading IoT research firm Parks Associates will host a half-day research workshop “Survivor’s Guide to the New Video World” on May 14 at The Pay TV Show in Denver, Colorado, to examine pay-TV strategies to monetize OTT video, streaming apps, and the viewing habits of millennials and younger viewers.

Parks Associates research fin ...read more

Wednesday, January 17, 2018

19% of young consumers engage in live streaming but often to stream legitimate social media video

New industry report examines emerging trends in streaming video habits and content-pirating consumers

Parks Associates today announced that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating more older viewers might be using these ...read more

Thursday, December 07, 2017

Parks Associates and TiVo Examine Top 5 IPTV Challenges in Industry Webcast

44% of U.S. broadband households have two or more connected video entertainment devices

Parks Associates will host the industry webcast “Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services” on Tuesday, December 12, to examine the challenges for operators in providing IPTV services as consumers view content across managed set-top-boxes (Linux, Android TV, ASOP) and their devices (Apple TV, Amazon Fire, Roku, mobile, and web).

Sponsored by TiVo, this web ...read more

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