Future of Video

Tuesday, November 24, 2020

45% of US broadband households subscribe to three or more OTT video services, up from 27% in 2019

Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more share insights at Future of Video

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.

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Thursday, October 15, 2020

Parks Associates announces visionary speakers from Revry, Tubi, and Verizon Media for Future of Video Conference

Virtual conference to explore international expansion of OTT video services

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Mediaas a virtual conference on December 14-16, featuring insights on major changes in video distribution, future trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.  

At Future of Video, Parks Associates highlights in-depth consumer and industry re ...read more

Thursday, September 10, 2020

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media addresses shifting consumer video service market

Research firm reports the average Netflix subscriber has had the service for over 50 months

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from analysts and industry leaders on the key factors and market drivers necessary for success in the competitive and changing landscape of online video. The research firm notes that US consumers continue to access OTT content at all ...read more

Thursday, April 30, 2020

Parks Associates announces Advisory Board and Topics for third annual Future of Video

Board members include executives from A+E Networks, Chicken Soup for the Soul Entertainment, MediaKind, Reelgood, TiVo, Tubi, Verizon Digital Media Services, Viacom International, and The Walt Disney Company

International research firm Parks Associates today announced the Advisory Board for the third annual Future of Video: OTT, Pay TV, and Digital Media, including executives from A+E Networks, Chicken Soup for the Soul Entertainment, MediaKind, Reelgood, TiVo, Tubi, Verizon ...read more

Monday, December 02, 2019

Content Variety, Ease of Discovery, and Original Programming Drive Consumers to Recommend OTT Services

Deltatre sponsors session at Future of Video focused on direct-to-consumer video services

Parks Associates research shows the top three reasons why consumers would recommend their OTT service are content variety, ease of content discovery, and good original programming. Parks Associates will address the factors for success in the OTT video services ecosystem at the 2nd annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California, with t ...read more

Tuesday, November 26, 2019

Parks Associates’ 2nd annual Future of Video addresses new content strategies with executives from Akamai, Chicken Soup for the Soul Entertainment, Cinedigm, MediaKind, Netflix, Omnimesh, and Premion

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription

Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they’d had the ability to put the subscription on hold to use later.

Parks Associates will host the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11, in Marina del Rey, California, ...read more

Wednesday, November 20, 2019

Parks Associates announces pre-show workshop ahead of 2nd annual Future of Video

Pre-show workshop Changing World of Video Services to present consumer research with industry insights from 24i Media, Accedo, Brightcove, LiveRamp, Ovation TV, Samsung Ads, Tastemade, Tubi TV, and Wurl

Parks Associates research shows the percentage of US households subscribing to multiple OTT services has increased at a faster rate than household penetration of subscription OTT services. At the beginning of 2019, 46% of US broadband households had more than one OTT video su ...read more

Tuesday, November 12, 2019

Parks Associates’ 2nd annual Future of Video conference features speakers from Comcast, Verizon, Viacom, CBS Interactive, Universal Electronics, NFL, and more

Research firm reveals content drives vMVPD subscriptions, while promotions attract new pay TV subscribers


Parks Associates today announced the speaker lineup for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott, California. New research from the firm finds content is main factor for new vMVPD subscriptions, while promotions motivate new pay-TV subscribers—39% of new vMVPD subscribers added this su ...read more

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