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CONNECTIONS™ Industry Insights

Tuesday, April 25, 2017

IBM Watson, Harmon, GM, and Panasonic highlight IoT and Transformation of Auto Industry at 21st-annual CONNECTIONS: The Premier Connected Home Conference

More than 380 million connected cars will be on the road by 2021. Parks Associates will address new strategies to tie the connected lifestyle together across connected car, home, energy, and entertainment ecosystems during the session,“Auto Industry Transformation - Lessons and Opportunities for IoT Players,” at CONNECTIONS: The Premier Connected Home Conference.

The 21st-annual event will be held on May 23-25, 2017 at the Hyatt Regency Airport in San Francisco and will addr ...read more

Monday, April 24, 2017

CONNECTIONS features top IoT and Smart Home leaders at 21st-annual Conference, May 23-25 in San Francisco

Parks Associates' 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology inno ...read more

Friday, April 21, 2017

Parks Associates highlights new consumer research at pre-show research workshop: Smart Home and IoT: Growth, Consumer Trends

Research from Parks Associates shows that while familiarity with smart home products is still low, there is more and more interest from consumers to integrate connected products in the home.

  • 5% of U.S. broadband households own a smart plug/adapter module.
  • U.S. broadband households with smart light bulbs own 2.4 of these products on average.
  • 92% of U.S. car owners perform an activity that requires a mobile or Internet connection while driving.
  • 19% of U.S ...read more

Thursday, April 20, 2017

Asurion: More connected devices lead to greater consumer confusion

Greg Kruczek, Director of New Ventures, Asurion, provided insight on several key industry trends ahead of Parks Associates’ 21st-annual CONNECTIONS™ Conference, which will be held May 23-25 at the Hyatt Regency San Francisco Airport:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

The connected home industry is arguably gadget driven wit ...read more

Friday, February 10, 2017

Independa: People will happily engage with technology that is easy to use

Kian Saneii, Founder and CEO, Independa, provided insight on several key industry trends for Parks Associates’ 11th-annual CONNECTIONS™ Summit conference, which was held January 5 at CES 2017 in Las Vegas:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

We must leverage technology people are already using and stop requiring them to learn ...read more

Tuesday, January 03, 2017

Comcast: Voice control will help drive smart home sales and innovation in 2017

Daniel Herscovici, SVP & GM, Xfinity Home, Comcast, provides insight on several key industry trends for Parks Associates’ 11th-annual CONNECTIONS™ Summit conference, which will be held January 5 at CES 2017 in Las Vegas:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

Making it really easy for consumers to integrate the smart home soluti ...read more

Monday, January 02, 2017

Samsung: Simplicity in setup and use is crucial for growth of connected consumer market

Bill Lee, Vice President of Smart Home Product Marketing, Samsung Electronics America, provides insight on several key industry trends for Parks Associates’ 11th-annual CONNECTIONS™ Summit conference, which will be held January 5 at CES 2017 in Las Vegas:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

Authentic “DIY” simplicity will be, ...read more

Sunday, January 01, 2017

Could one sensor connect all homes? Insights from Whisker Labs

Bob Marshall, CEO, Whisker Labs, provides insight on several key industry trends for Parks Associates’ 11th-annual CONNECTIONS™ Summit conference, which will be held January 5 at CES 2017 in Las Vegas:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

While nearly half of the U.S. broadband households plan to purchase a smart home device i ...read more

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