Research

Thursday, May 25, 2017

Adoption of smart home controllers in Western Europe will exceed 5 million households by 2019

Parks Associates to present consumer trends and insights into smart home growth  at DECT ULE Technology Summit on May 31

New research forecasts from Parks Associates show that adoption of smart home controllers in Western Europe will reach 5.1 million households by 2019, surpassing adoption in Asia-Pacific, which was second only to North America in 2016 with more than 2.5 million households with a smart home controller. Erik Overbeeke, European Partner Alliance, Parks Associ ...read more

Monday, April 24, 2017

Thirty-two percent of free OTT trials result in a paid subscription

Parks Associates senior analyst shares firm’s groundbreaking OTT video research at NAB 2017

Nearly one-third of OTT free trials convert to a paid subscription, according to new connected entertainment research from Parks Associates. The research firm, which produces the industry-leading resource OTT Video Market Tracker, announced today that Senior Analyst Glenn Hower will be speaking on the session "OTT Video Services: Fighting to Capture and Retain Users" at NAB Show Las V ...read more

Thursday, April 20, 2017

Nearly 40% of U.S. broadband households use video sharing sites like YouTube on a weekly basis

Senior Analyst to examine OTT video landscape at NAB Show Las Vegas, April 24

New U.S. consumer research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.

Glenn Hower, Senior Analyst at Parks Associates, will share insights and consumer research on the OTT video market next week at NAB Show Las Vegas. Ho ...read more

Tuesday, April 18, 2017

Parks Associates and Ayla Networks host IoT webcast to explore data-driven services for smart home devices

Research firm examines consumer engagement and product development strategies for building IoT data services

Parks Associates announced today it will host the webcast “IoT: Smart Devices and Data-Driven Services,” sponsored by Ayla Networks, on Wednesday, April 19, at 1 p.m. CT. The webcast will present strategies for smart device makers to build data-driven services into their connected products in order to capitalize on the full potential of IoT devices.

“Over the next ...read more

Tuesday, April 11, 2017

23% of U.S. broadband households own wireless earbuds, and 16% own wireless headphones

Research firm notes Apple’s departure from audio jacks will spur wireless headset purchases

Parks Associates announced consumer research today showing that near the end of 2016, 23% of U.S. broadband households owned wireless earbuds and 16% owned wireless headphones. 360 View Update: Streaming Audio Devices notes that adoption of wireless audio devices showed no substantial growth from 2015-2016, but given Apple’s decision to forgo the audio jack on the iPhone 7 and iPhone ...read more

Tuesday, April 04, 2017

Market Snapshot: Disruptive Forces in the Home Security Market highlights trends in security industry ahead of ISC West

Tom Kerber, Director of IoT Strategy, to speak at ISC West, April 5 in Las Vegas

Security research from Parks Associates shows that adoption of interactive services among U.S. households with professional security monitoring has experienced a 50% CAGR from 2011 to 2016, reaching more than 8.3 million U.S. households. From 2016 to 2021, adoption of interactive security services, such as monitoring through an app and mobile control, will grow at an estimated 13% CAGR from 2016 ...read more

Monday, March 27, 2017

59% of U.S. pay-TV subscribers upset when advertisers use their personal data

New FCC and Senate actions change rules for service providers in collecting consumer data

Parks Associates today announced new digital media research ahead of the TV Connect Show in London shows 59% of pay-TV subscribers in U.S. broadband households are bothered by the fact that advertisers use their personal viewing data to push personalized ads to them. The international research firm also found that nearly 40% of pay-TV subscribers worry about the safety and use of their ...read more

Thursday, March 23, 2017

60% of U.S. smart watch owners use their watch to count steps

Senior Research Director to Present Keynote Address at Home Health Technology Summit, March 27

Parks Associates today announced that Harry Wang, Senior Director of Research, will present the keynote address, Exploring mHealth: Are we ready for what’s next?, at Home Health Technology Summit in New Orleans on Monday, March 27. This presentation will address the impact of mobile technology and apps in digital health, including the health habits and usage trends of smart watch u ...read more

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