Research

Thursday, February 21, 2019

One in four U.S. broadband households intend to purchase smart door locks

Industry assessment provides in-depth analysis of smart door lock market

Research from Parks Associates’ latest market assessment, Smart Door Lock Market Assessment, finds that one in four U.S. broadband households intend to purchase a smart door lock in the next 12 months. These intentions will expand the demographics of product owners over the next several years into more early mass-market segments, including households with moderate incomes and smaller homes.

“Ma ...read more

Thursday, February 14, 2019

Smart speaker sales will exceed 64 million in 2022

Industry report addresses strategies for integrating voice with user interfaces

Parks Associates research estimates U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, part of the smart home trend driving widespread adoption of voice control. Strategies for Integrating Voice in the Smart Home finds adoption of these devices increased by 800% from 2016 to 2018, reaching nearly one-third of U.S. broadband households by the end of 2018.

...read more

Thursday, February 07, 2019

35% of U.S. broadband households with insurance interested in getting proactive risk notices from their insurer

Webcast examines new opportunities for insurers and insurance services in the smart home markets

Parks Associates research finds 40-50% of U.S. broadband households with home or renters insurance are interested in additional insurance services, including 35% who are interested in proactive communication of potential risks. The firm will detail these findings and the market opportunities they create in the webcast “Smart Home and Insurance: Partnerships and Go-to-Market Strat ...read more

Tuesday, February 05, 2019

97% of smart speaker households own only one device brand

Consumer study addresses adoption of high-performance video, gaming, and audio devices

New research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97% of smart speaker households own only one brand in this device category. 360 Deep Dive: Consumer Demand for High-End Entertainment Devices reveals two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home. Low-end models such as the Echo Dot and Goo ...read more

Monday, February 04, 2019

23% of U.S. broadband households intend to buy a smart thermostat in 2019

Smart Energy Summit to feature session, sponsored by Bidgely, on maximizing energy data

New data from Parks Associates finds 23% of U.S. broadband households plan to buy a smart thermostat in 2019, while 24% are likely to buy a smart lightbulb. The growth in connected devices will further expand the amount of consumer data available, and the IoT research firm’s 10th-annual Smart Energy Summit: Engaging the Consumer will feature a special session, “The Energy Data Goldmine,” ...read more

Thursday, January 31, 2019

35% of smart home owners operate their devices as part of ecosystem

New report addresses integration of voice into smart home devices

New research from Parks Associates reveals 35% of smart home owners (8% of U.S. broadband households) use a smart home hub or app to control their smart home devices as part of an ecosystem, with smart speakers as the most prevalent controller. 360 Deep Dive: Smart Home Ecosystems: Driving the Smart Home Forward reports 5% of U.S. broadband households use their smart speaker with voice assistant as a hub, comp ...read more

Tuesday, January 29, 2019

71% of U.S. broadband households own a connected entertainment device

Whitepaper addresses strategies for service providers to deliver a superior smart home experience

Parks Associates today released a new whitepaper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, which reveals that 71% of U.S. broadband households own a connected entertainment device. The whitepaper, sponsored by Calix, examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privac ...read more

Wednesday, January 23, 2019

310 million households worldwide will have more than 586 million OTT video service subscriptions by 2024

New report explores global trends in OTT video services 

A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least one OTT service at home at the end of 2018.

“The U.S. leads in adoption of subscription OTT servic ...read more

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