Research

Tuesday, November 14, 2017

Nearly 50% of millennials / Gen Z plan to buy a smart home or CE device this holiday season

Video door bells and voice-enabled speakers are popular smart home gifts

Parks Associates’ holiday shopping research shows millennials will lead the smart home and CE purchasing the holiday season, with 46% reporting high intentions to buy at least one device and 36% planning to give one as a gift. The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high in ...read more

Thursday, November 09, 2017

Parks Associates Announces 2017 Top 10 U.S. Subscription OTT Video Services

HBO Now, Starz, and Showtime all moved up in the list while Netflix, Amazon, and Hulu maintain top three slots 

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on number of subscribers. Netflix, Amazon, and Hulu continue to hold the top three slots while HBO Now made a significant move into the top five.

  1. Netflix
  2. Amazon Video (Amazon Prime)
  3. Hulu (SVOD)
  4. MLB.TV
  5. ...read more

Wednesday, November 01, 2017

Nest, Ring, and Samsung announce major security innovations in DIY segment

New research shows aggressive innovations in smart DIY solutions will reinvigorate home security market

New research by Parks Associates notes that new and more economical DIY systems from key players, including Nest, Ring, Samsung, and ADT, are part of a key step in expanding the security market. The international research firm also notes that new smart DIY solutions will reinvigorate adoption of home security, particularly among younger consumers.

“Consumers value secu ...read more

Tuesday, October 31, 2017

Apple and Samsung smartphones widen lead over LG and Motorola

Apple owns 47% brand share among existing smartphone units

Parks Associates announced new research today in smartphone ownership showing that Apple and Samsung have widened their brand share lead over LG and Motorola among the installed base of smartphones in the U.S. The international firm shows that LG has fallen to just 9% of consumer-reported brand share, behind Apple (47%) and Samsung (29%).

“Samsung’s market share has held at approximately 30% of the installed smar ...read more

Thursday, October 26, 2017

More than 50% of U.S. broadband households subscribe to pay TV and at least one OTT video service

New industry report examines competition in OTT video and pay TV

New consumer research from Parks Associates shows 53% of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service. OTT Video & TV Everywhere: Partners, Alternatives, and Competition reports more than 200 OTT video services are active in the U.S. market as of Q3 2017, with more than 100 active in the Canadian market. The report notes that 60 players introduced OTT video ser ...read more

Tuesday, October 10, 2017

More than 26 million U.S. broadband households will have professionally monitored security by 2021

Parks Associates director to share firm’s residential security research at TMA 2017 Annual Meeting

International research firm Parks Associates announced today that Tom Kerber, Director of IoT Strategy, will speak at the TMA 2017 Annual Meeting, October 11 in Scottsdale, Arizona. Kerber will examine key trends in the residential home security market and how smart safety and security products impact the competitive landscape.

“The residential security market has experienc ...read more

Wednesday, October 04, 2017

9% of U.S. broadband households likely to purchase smart watch in the next year

New research from IoT firm shows smart watch adoption increases to 14%, while tablet adoption peaks

Parks Associates announced new IoT research today showing a continued increase in adoption of smart watches, with adoption reaching 14% in Q2 2017. The firm’s research also shows that smartphone adoption has remained stable since 2016, while tablet adoption may have peaked after reaching a high of 72% in Q1 2016.

“Although smart watches have not become mainstream yet, purc ...read more

Thursday, September 28, 2017

Only 28% of consumers are comfortable selecting a health monitoring device on their own

Parks Associates releases consumer segmentation identifying key connected health consumer categories

Parks Associates announced new connected health research today showing only 28% of consumers in U.S. broadband households are comfortable selecting a health monitoring device on their own. Among the 58% of consumers with at least one chronic condition, only 29% are comfortable selecting a health monitoring device.

Health Tracker: Effective Engagement through Segmentation ...read more

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