Research

Tuesday, January 21, 2020

Traditional and mobile PERS revenue to be approximately $1.1 billion in US by 2024

New industry report highlights sensor-based solutions and emerging alternative devices with emergency response capabilities

New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year.

The report Enabling Independence: Connected Solutions for Seniors and Ca ...read more

Thursday, January 16, 2020

25% of US broadband households use free, ad-based OTT services, and more than 25% are interested in innovative offerings accessed via TV

New consumer research examines demand for pay-TV features and subscription OTT video services

New research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling.

The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25% of US broadband households have watched video on a free, ...read more

Wednesday, January 15, 2020

Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019 and forecasted to reach $66 billion worldwide by 2022

Industry report examines trends, business models, and best practices to identify and fight piracy

A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.  Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 bill ...read more

Monday, January 06, 2020

Seventy-seven percent of smart TVs owned by US broadband households are now connected to the internet

CONNECTIONS Summit at CES 2020 spotlights smart TV market, including 8K, screen sizes, and growing role of streaming services for video content 

Ahead of CES® 2020, Parks Associates announced new research showing that more than 70% of US broadband households now own at least one streaming entertainment product and 50% own a smart TV. 360 Deep Dive: Demand and Perception of Connected TVs also reports that 77% of smart TVs owned by US broadband households are now connected to ...read more

Tuesday, December 17, 2019

36% of those intending to purchase a security system prefer self-installation

New research addresses the preference for self-installable solutions in home security market

Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Security reports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owner ...read more

Wednesday, December 11, 2019

Fitbit favored among older US consumers for fitness trackers, smart watches, and GPS sports watches

Research firm examines the state of the wearables market and consumer adoption of major brands including Fitbit, Apple, Samsung, and Garmin  

Connected wearables research fromParks Associates finds that Fitbit leads the market for wrist wearables due in large part to the brand’s dominance among older consumers. 360 Deep Dive: Consumer Demand for Connected Wearables reports that while Fitbit and Apple share the lead among consumers ages 18-24, Fitbit has a wide lead amo ...read more

Thursday, December 05, 2019

Parks Associates Announces Top 10 US Subscription OTT Video Services for 2019

Top ten list, compiled prior to Disney+ and Apple TV+ launches, shows gains for CBS All Access and Sling TV as the top vMVPD in the US

Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services. This list is based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.

Parks Asso ...read more

Tuesday, November 19, 2019

Over 90% of smart speaker and smart display owners have an OTT subscription

CE Session at Future of Video conference features executives from ActiveVideo, Caavo, Fandango, and Universal Electronics 

Parks Associates research shows more than 90% of smart speaker and smart display owners have an OTT subscription, compared to 72% of all US broadband households. Additionally, nearly 40% of smart speaker/display owners own 12 or more connected CE devices, compared to 22% of all households.

Parks Associates will address the growing video services, scr ...read more

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