Research

Wednesday, December 11, 2019

Fitbit favored among older US consumers for fitness trackers, smart watches, and GPS sports watches

Research firm examines the state of the wearables market and consumer adoption of major brands including Fitbit, Apple, Samsung, and Garmin  

Connected wearables research fromParks Associates finds that Fitbit leads the market for wrist wearables due in large part to the brand’s dominance among older consumers. 360 Deep Dive: Consumer Demand for Connected Wearables reports that while Fitbit and Apple share the lead among consumers ages 18-24, Fitbit has a wide lead amo ...read more

Thursday, December 05, 2019

Parks Associates Announces Top 10 US Subscription OTT Video Services for 2019

Top ten list, compiled prior to Disney+ and Apple TV+ launches, shows gains for CBS All Access and Sling TV as the top vMVPD in the US

 Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services. This list is based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.

Parks Ass ...read more

Tuesday, November 19, 2019

Over 90% of smart speaker and smart display owners have an OTT subscription

CE Session at Future of Video conference features executives from ActiveVideo, Caavo, Fandango, and Universal Electronics 

Parks Associates research shows more than 90% of smart speaker and smart display owners have an OTT subscription, compared to 72% of all US broadband households. Additionally, nearly 40% of smart speaker/display owners own 12 or more connected CE devices, compared to 22% of all households.

Parks Associates will address the growing video services, scr ...read more

Wednesday, October 30, 2019

71% of US broadband households with smart home devices concerned about cybersecurity

New whitepaper addresses market impact of cybersecurity features in home systems

Parks Associates today released a new whitepaper, Cybersecurity Impact on Smart Home Market Growth, which finds 71% of US broadband households that own smart devices are concerned about cybersecurity. Twenty-five percent of those who do not own smart home devices are also concerned about privacy and security, which prevents them from buying smart devices.

The whitepaper examines the growing ...read more

Thursday, October 24, 2019

DIY/self-installation dominates new networked camera purchases, but video storage offers future revenue opportunities

More than 60% of networked camera owners pay for video storage services

Parks Associates’ Smart Market Product Assessment: Networked Cameras reports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase.

Smart Market Product Assessment: Networked Cameras provides a comprehensive analysis of the networked camera market, including ...read more

Wednesday, October 16, 2019

Over two million US broadband households will have a self-monitored security system in 2019

Industry report outlines assumptions, drivers, and inhibitors of residential security market

Parks Associates research estimates new DIY solutions will cause some shifts in the residential security market, as over two million broadband households will have a self-monitored system by the end of 2019. Home Security: Market Sizing and Forecasts notes that 23% of self-monitored systems are fee-based, collecting on average $9 per month in 2019, and 22% also include home control. ...read more

Monday, October 14, 2019

Quality of user interface (UI) more important than content recommendations in video service satisfaction

New study examines consumer preferences related to new UI options

New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video servi ...read more

Thursday, October 10, 2019

Parks Associates webcast highlights pay TV, OTT, and consumer electronics and computing trends for 2020

One-third of US broadband households consider watching TV/movies at home as their top leisure activity

Parks Associates will preview the key 2020 trends and topics for connected entertainment and CE during the complimentary webcast “Looking Ahead to 2020: Video Entertainment and CE,” on Thursday, October 17, 1:00 P.M. CT. The research firm notes that watching TV and movies at home is the leading leisure activity among US broadband households, with 70% ranking it in their top ...read more

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