Research

Thursday, April 19, 2018

Parks Associates welcomes Trusource Labs as sponsor of IoT Summit at HardwareCon

One-day event focuses on hardware as a service, hardware connectivity, and ecosystem disruptions

Parks Associates is hosting the IoT Summit: Transformation of Consumer Products: Connectivity & IoTat HardwareCon today at the San Jose Convention Center, sponsored by Trusource Labs. The full day of sessions explore growth strategies for hardware players as connectivity opens opportunities for crossover use cases and new consumer experiences as well as interoperability challeng ...read more

Wednesday, April 18, 2018

Purchase intentions for smart home devices increased by 66% year over year

Research firm hosts Integrated Life Day at InfoComm to highlight opportunities for A/V solution providers in convergence of commercial and residential connected markets

Research from Parks Associates finds purchase intentions for smart home devices among U.S. broadband households have increased by 66% year over year, which will drive an accompanying increase in consumer expectations for premium and personalized technology experiences in all aspects of their digital lives. Th ...read more

Thursday, April 12, 2018

AV integrators have unique opportunity to offer personalized, connected entertainment services as innovative technologies reach the consumer market

New whitepaper addresses AV experience for commercial, residential, hospitality, entertainment, mobile, or other public environments

Parks Associates today released a new whitepaper, Integrated Life: AV Convergence in Life, Work, and Play, which reveals two-thirds of U.S. broadband households have at least one connected entertainment device and nearly 70% of U.S. broadband households subscribe to at least one OTT (over-the-top) service. The whitepaper, sponsored by AVIXA™, ...read more

Thursday, April 12, 2018

50% of personal assistant device and app users are highly satisfied with the solution they use

IoT Summit at HardwareCon, sponsored by Trusource Labs, explores innovations the connected home and consumer engagement strategies

Parks Associates today announced new research showing 50% of personal assistant device and app users in U.S. broadband households are very satisfied with the solution they are using. The firm’s 360 Deep Dive: Voice-enabled Use Cases reports that 48% of U.S. broadband households used a personal digital assistant in 2017, with Apple Siri and Amazon ...read more

Tuesday, April 10, 2018

Households without a home security system want interactive services, no long-term contracts, and home management capabilities

Among U.S. broadband households without a security system, 19% are very likely to buy one if it can be monitored or controlled via a smartphone

Parks Associates shared new research today ahead of ISC West from its consumer study 360 View: Residential Security showing remote monitoring with no long-term commitment are key factors to attract new security customers. The research study of 10,000 U.S. broadband households reveals that among the 73% of broadband households without ...read more

Monday, April 09, 2018

10% of U.S. broadband households switched, downgraded, or cancelled their pay-TV service in past 12 months

Parks Associates’ senior research director to share firm’s OTT research at NAB Show in Las Vegas

International research firm Parks Associates announced today that Brett Sappington, Senior Director of Research, will speak at the NAB Show, April 10 in Las Vegas, Nevada. Sappington will explore consumer perceptions and choice of video services, including comparisons among vMVPDs (online pay-TV services), and how competition is evolving in this crowded space.

Sappington will ...read more

Thursday, April 05, 2018

Video viewing habits settling as spending and multiplatform usage drop

Parks Associates releases new research showing U.S. broadband households report spending $23 on average for video entertainment per month

New consumer research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017. The research firm notes spending on internet video has held steady at roughly $9 per mo ...read more

Wednesday, April 04, 2018

Parks Associates hosts IoT Summit at HardwareCon featuring consumer hardware trends and insights on the Internet of Things

Summit highlights market shifts, product management lifecycle, and growth in consumer product markets

Parks Associates today announced the speakers for the IoT Summit: Transformation of Consumer Products: Connectivity & IoT at HardwareCon, April 19, 2018, at the San Jose Convention Center. The research firm will host five sessions throughout the event to address the changing dynamics for the hardware industry, specifically examining hardware as a service.

According to Pa ...read more

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