Research

Monday, October 14, 2019

Quality of user interface (UI) more important than content recommendations in video service satisfaction

New study examines consumer preferences related to new UI options

New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video servi ...read more

Thursday, October 10, 2019

Parks Associates webcast highlights pay TV, OTT, and consumer electronics and computing trends for 2020

One-third of US broadband households consider watching TV/movies at home as their top leisure activity

Parks Associates will preview the key 2020 trends and topics for connected entertainment and CE during the complimentary webcast “Looking Ahead to 2020: Video Entertainment and CE,” on Thursday, October 17, 1:00 P.M. CT. The research firm notes that watching TV and movies at home is the leading leisure activity among US broadband households, with 70% ranking it in their top ...read more

Wednesday, October 02, 2019

Percent of US broadband households that subscribe to two or more OTT services has increased by 130% since 2014

Partnerships, aggregation, and bundling in video services are key strategies for subscriber growth

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. Partnering, Aggregation, and Bundling in Video Services reports only 33% subscribed to multiple services in early 2017 and 20% in 2014.

Partnering, Ag ...read more

Tuesday, October 01, 2019

Over 40% of US broadband households are interested in 5G

Technology Market Assessment addresses 5G mobile technology and its impact in the IoT and smart home industries

New research from Parks Associates, Technology Market Assessment: 5G Network Services, finds that more than 33% of US broadband households cite some level of familiarity with 5G and over 40% of US broadband households are interested in 5G.

Technology Market Assessment: 5G Network Services examines several aspects of 5G, including the condition of the mobile mar ...read more

Wednesday, September 25, 2019

Smart Home Device Ownership is 28% in the US, 16% in the UK, and 14% in Canada

Research firm to preview trends in connectivity, security, smart home, video entertainment for 2020 in upcoming industry webcasts

International research firm Parks Associates will host three industry webcastsin the coming months, with the first, “Looking Ahead to 2020: Smart Home and Security Trends in Europe and the US,” taking place Thursday, September 26, at 1:00 p.m. CT. This webcast tomorrow will feature consumer data and analysis on key trends in smart home solutions, ...read more

Tuesday, September 24, 2019

27% of seniors consider home security devices and services as must-have features for their ideal independent living system

New consumer and industry research addresses independent living solutions in the smart home

Parks Associates recently released new research focused on virtual care and remote monitoring, wellness/fitness devices, and independent living systems, which continue to expand their capabilities by integrating with smart home solutions. The firm’s connected health research reveals 27% of heads of US broadband households 65 and older consider home security devices and services as mus ...read more

Monday, September 23, 2019

Self-installation of smart door locks increased from 39% in 2016 to 59% at end of 2018

DIY Home Security Tracker analyzes DIY trends in residential security market

New research from Parks Associates’ DIY Home Security Tracker finds smart door lock installation occurs most often by the homeowner, with self-installation increasing from 39% at the end of 2016 to 59% at the end of 2018. As manufacturers launch new and second-generation products, they are trying to balance security with convenience, customization, and expanding use cases, such as voice control and ...read more

Tuesday, September 17, 2019

Subscriptions now account for nearly 86% of US internet TV and movie spending

Parks Associates’ OTT Video Tracker analyzes competition from new vMVPD services in OTT video space

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies. The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US a ...read more

Page(s):   of   71 Next
© 1998-2019 Parks Associates. All Rights Reserved.