Research

Monday, September 21, 2020

Almost half of iPhone owners report owning connected health products

New consumer research highlights consumer demand for connected health and fitness solutions

New Parks Associates research finds 49% of iPhone-owning heads of US broadband households also own at least one connected health product, compared to 34% of owners of Android smartphones. Connected Health, Wearables, and Fitness reports that the most commonly adopted connected health product types are wearables such as smart watches, fitness trackers, or GPS sports watches; however, m ...read more

Wednesday, August 26, 2020

Voice and video calls more than tripled during COVID-19 pandemic

Market Snapshot addresses current transformation of home telephony and future implications beyond crisis conditions

New research from Parks Associates’ Market Snapshot: Voice as a Lifeline and the Transformation of Home Telephony reveals a surge in home telephony during the COVID-19 outbreak. The Market Snapshot, developed in partnership with the DECT Forum, finds that as of May 2020, 30% of US broadband households reported one remote worker and 22% reported another adult wa ...read more

Monday, August 24, 2020

Subscription rate of traditional pay-TV services via a cable or satellite provider down to 62%

Webinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloudWebinar featuring Amazon Web Services, Kaltura, and Parks Associates to discuss future trajectory for TV services on the journey to the cloud

New Parks Associates consumer research finds 62% of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69% in Q1 2019, even as the avera ...read more

Wednesday, August 05, 2020

30% of US broadband households intend to avoid large gatherings of people into 2021

New research studies highlight impact on consumer spending, broadband usage, tech purchases, and adoption and usage of home services

New Parks Associates research finds 30% of US broadband households intend to avoid public events and large gatherings of people into 2021, due to concerns of exposure to COVID-19. The research firm is tracking the impact of the pandemic on consumer behaviors, attitudes, and intentions in the consumer and home technology markets through multiple ...read more

Monday, August 03, 2020

36% of CE and smart home product returns are due to setup, installation, and usage difficulties

Webinar hosted by Parks Associates and Copilot explores strategies to leverage device connectivity and user-generated data to improve consumer experience, reduce returns, and expand product ecosystem

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a ...read more

Wednesday, July 29, 2020

COVID-19, consumer privacy concerns, and price competition are key challenges for smart home players

Smart Home Tracker finds 40% of US broadband households report using video conferencing services, a 54% increase since the COVID-19 crisis started

New Parks Associates smart home research finds providers and manufacturers are increasingly competing on price, innovation, and privacy protections. The firm’s Smart Home Tracker notes 44% of US broadband households who do not own or intend to purchase a smart home device perceive the devices as too expensive, so as more manufactu ...read more

Thursday, July 23, 2020

52% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing

New research addresses telehealth services during pandemic and future interest outside of crisis conditions 

Parks Associates’ new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a ...read more

Tuesday, July 21, 2020

US cloud gaming market stands to generate nearly $3 billion in annual subscription revenue

Consumer research explores consumer interest in cloud gaming and online gaming services

New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours ...read more

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