Parks Associates senior analyst shares firm’s groundbreaking OTT video research at NAB 2017
Nearly one-third of OTT free trials convert to a paid subscription, according to new connected entertainment research from Parks Associates. The research firm, which produces the industry-leading resource OTT Video Market Tracker, announced today that Senior Analyst Glenn Hower will be speaking on the session "OTT Video Services: Fighting to Capture and Retain Users" at NAB Show Las V ...read more
Senior Analyst to examine OTT video landscape at NAB Show Las Vegas, April 24
New U.S. consumer research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.
Research firm examines consumer engagement and product development strategies for building IoT data services
Parks Associates announced today it will host the webcast “IoT: Smart Devices and Data-Driven Services,” sponsored by Ayla Networks, on Wednesday, April 19, at 1 p.m. CT. The webcast will present strategies for smart device makers to build data-driven services into their connected products in order to capitalize on the full potential of IoT devices.
Research firm notes Apple’s departure from audio jacks will spur wireless headset purchases
Parks Associates announced consumer research today showing that near the end of 2016, 23% of U.S. broadband households owned wireless earbuds and 16% owned wireless headphones. 360 View Update: Streaming Audio Devices notes that adoption of wireless audio devices showed no substantial growth from 2015-2016, but given Apple’s decision to forgo the audio jack on the iPhone 7 and iPhone ...read more
Tom Kerber, Director of IoT Strategy, to speak at ISC West, April 5 in Las Vegas
Security research from Parks Associates shows that adoption of interactive services among U.S. households with professional security monitoring has experienced a 50% CAGR from 2011 to 2016, reaching more than 8.3 million U.S. households. From 2016 to 2021, adoption of interactive security services, such as monitoring through an app and mobile control, will grow at an estimated 13% CAGR from 2016 ...read more
New FCC and Senate actions change rules for service providers in collecting consumer data
Parks Associates today announced new digital media research ahead of the TV Connect Show in London shows 59% of pay-TV subscribers in U.S. broadband households are bothered by the fact that advertisers use their personal viewing data to push personalized ads to them. The international research firm also found that nearly 40% of pay-TV subscribers worry about the safety and use of their ...read more