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37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers subscribing to OTT services. The complimentary whitepaper, Connected Apps: The New Battleground for Video Services, shows more than 25% of OTT video service subscriptions were purchased through a connected device app, including apps on streaming media players, game consoles, and connected TVs. Apps on connected devices trail only service provider websites in securing OTT subscribers.

From the article "37% Of Hulu Subs Signed Up Through App" by www.vodprofessional.com

Previously In The News

Pay TV Loses Ground To Antenna-Only Households

Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding d...

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

“Basically, Netflix is saying they are 'too big to throttle,'" said Joel Espelien, senior analyst for TDG Research, in an e-mail to FierceOnlineVideo. “I’m not sure that's the case, particularly as mo...

Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable

Churn rates for OTT video services are 19% of U.S. broadband households, according to a new Parks Associates report, suggesting that about one in five households have cancelled an OTT service in the p...

Hulu to launch non-stop customer service as it readies live TV

The increased spending on customer service comes as Hulu is about to go head-to-head with internet channels that offer live TV from AT&T's DirecTVNow and Dish Network Corp's Sling TV. The services...

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