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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

smart home

CES

insurance

Insights

streaming devices

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

Interest Is Growing for a More Interactive TV-Watching Experience

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

Another View: 3 Smart Home Trends Retailers Should Watch This Year

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