Providing market intelligence for more than 35 years

In The News

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with privacy protection, which falls far short of what experts say is needed.

Still, a high participation rate among young people could be useful in providing symptom assessment tools, which is being done at Brigham Young University.

"You can do daily symptom checking," said Dr. Jennifer Kent, senior director of Parks Associates. "If you think you have symptoms, you can know right there, where do I go to get tested? And does my insurance cover it? And you can get your results back much more quickly."

From the article "App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns" by David Louie.

Previously In The News

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...