Providing market intelligence for more than 35 years

In The News

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making their purchase.

Parks, which looked at the purchase habits of US broadband households, found that price and product quality are important factors, with 15 per cent of buyers considering only one brand due to price and 10 per cent due to product quality, however the brand itself was the dominant factor in such purchases.

From the article "Brand Preference Steering Consumer CE Purchase Decisions" by Martin Kovacs.

Previously In The News

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...

Latest U.S. Smartphone Market Numbers Show Apple In The Lead, But Samsung Is Catching Up

According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive