Providing market intelligence for more than 35 years

In The News

Cable MSO Have an Advantage with Wi-Fi First-For Now

This is because of video largely. Roughly 55 percent of smartphone owners and 61 percent of tablet owners use TV apps on their devices at least once per month, according to Parks Associates (News - Alert). Wi-Fi is the better choice for such high-bandwidth content, and overall there are roughly 10 billion devices worldwide that connect via Wi-Fi.

This presents opportunities for cable MSOs. As noted in an Alcatel-Lucent strategic white paper, Multiple System Operator (MSO) Wi-Fi®: Solutions to enhance the connected lifestyle, cable operators have the opportunity to be first-movers in the global migration to Wi-Fi First if they move fast, given their Wi-Fi infrastructure.

From the article "Cable MSO Have an Advantage with Wi-Fi First-For Now" by Mae Kowalke. 

Previously In The News

AT&T’s $5B broadband pledge boosts FWA’s potential

A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...

OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...

The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...

Smart home devices may lure insureds to new insurers

A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...