Providing market intelligence for more than 35 years

In The News

Comcast’s Peacock is now streaming on Roku devices after months of negotiations

Although the Peacock app was on Apple, Android, and Microsoft devices at launch, it wasn’t carried by Roku, which controlled 39% of the streaming device market as of last year, according to Parks Associates, a Texas market researcher. The big sticking point between Comcast and Roku was reportedly ad inventory. Roku typically takes 30% of available ad space from its partners.

Peacock is still missing on Amazon devices, which made up 30% of the streaming media player market as of last year, Parks Associates said. Talks between Comcast and Amazon are ongoing.

From the article "Comcast’s Peacock is now streaming on Roku devices after months of negotiations" by Christian Hetrick.

Previously In The News

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive