Register

I agree with the Privacy Policy

In The News

Experts: Wal-Mart Pay Needs Perks

July 08, 2016

mobile payments

Northwest Arkansas Democrat-Gazette

More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates.

The firm said more than three million retailers now accept popular payment services like Apple Pay and Android Pay, but its data indicates consumers currently prefer retailer-specific applications.

"To be frank, I think this has a lot to do with consumers' loyalty to certain brands," said Harry Wang, director of mobile and health research with Parks Associates. "If you have a strong loyalty to the brands, you're more likely to shop at the place and you want to experience the brand in every angle possible, and the payment is part of the experience. Especially if a retailer includes loyalty cards and discounts to consumers that provide more incentive to use those applications."

From the article "Experts: Wal-Mart Pay Needs Perks" by Robbie Neiswanger.

Previously In The News

TVOD Use Up Significantly In Q1

NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...

Entertainment Giants Reevaluate Their Smaller Streaming Services

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...

HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)

WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...

‹
1
2
...
690
691
692
693
694
695
696
...
714
715
›