Providing market intelligence for more than 35 years

In The News

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes with useful smart devices, while a Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate in the 2020s.

From the article, "Experts Say These Smart Security Upgrades Add the Most Home Value" by Tyler Lacoma

Previously In The News

Cord Cheating: Piracy Spreads From Netflix To Pay TV

A report by Parks Associates says that among the 57% of U.S. households with OTT services (Netflix, Hulu, Amazon (NASDAQ:AMZN), HBO Go), 11% use shared-accounts. Parks estimates that OTT video streame...

Report: 4K TV sales to spike by 2019

New research from Parks Associates states that more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. The report, Connected CE: Trends and...

45% of Western European broadband homes have smart TVs

45% of European broadband households own a smart TV, according to new research from Parks Associates. According to the study, the highest percentage of households is in Germany, where over 50% of b...

'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN

ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a...