Providing market intelligence for more than 35 years

In The News

HBO Max: Everything to know about HBO's bigger, newer streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Researcher Parks Associates estimated that nearly 70% of installed streaming TV devices in the country were either Roku or Amazon Fire TV products last year, and the companies have more than 80 million active users between them.

From the article "HBO Max: Everything to know about HBO's bigger, newer streaming app" by Joan E. Solsman.

Previously In The News

Pay TV Providers Hanging On With Online Partnerships

New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago. The research f...

Buying a home? Sellers may use cameras, microphones to spy on house hunters

About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...

Sensory Powers New Voice-Enabled Farberware Microwaves

“Smart appliance adoption is growing among US broadband households. Thirteen percent of US broadband households now own a smart appliance and smart microwaves are a leading category. Voice control is...

Research: Sony’s Share Of Smart TV Purchases Grew In 2021

Parks Associates shares its latest Consumer Insights Dashboard, which tracks adoption, purchases, and demand across most common consumer electronics products “Samsung continues to lead smart TV ado...