Providing market intelligence for more than 35 years

In The News

Health 2.0: Connecting The Dots Between Technology, Care Providers And Patients

The connected health ecosystem is growing rapidly, with the rise in wearable technologies and internet of things (IoT). In addition, over 50 percent of hospitals now use three or more connected health technologies such as patient portals, patient education/engagement apps, remote patient monitoring and others, according to a survey. However, there is still a long way to go to strike the right balance between healthcare providers, technology providers, and to educate patients on what is available.

That’s because the early adopters of new connected health technologies largely represent health-conscious, but not necessarily unhealthy, consumers. A key challenge for the healthcare industry in 2016 is to develop strategies to engage other segments of the population. According to a white paper on the connected health market by Parks Associates, 30 percent of consumers aged 18-24 who have chronic conditions do not have a primary care doctor, and 55 percent of US broadband households have a head of household with at least one chronic condition.

From the article "Health 2.0: Connecting The Dots Between Technology, Care Providers And Patients" by www.thenextsiliconvalley.com

Previously In The News

Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...